Category: Marketing
V47 will focus on Asia, MENA and the Global South, markets that the partners say are increasingly shaping global cultural trends.
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
Manila, Philippines — Skincare brand Aveeno has launched ‘Aveeno Sensitive Skin Stories’, a collection of personal accounts from its ambassadors and community members as part of its wider #SensitiveSkinWontStopUs initiative. The campaign aims to draw attention to the experiences of Filipinos with sensitive...
Held on November 27 at Shangri-La The Fort, Manila, the awards recognised the innovators and trailblazers shaping the future of marketing across the Philippines, and helping shape what’s next for marketing innovation across Asia-Pacific.
Manila, Philippines — While 2025 is coming to a close call for its yearly trends, Canva Philippines and internet sensation Yasmin Marie Asistido, best known as ‘Kween Yasmin’, seem to have made the cut with their latest collaboration, pumping a new trendjack in the form of fonts with ‘All-Purpose...
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms. Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
