Singapore – Moon Rabbit Singapore, an integrated advertising agency, has announced the appointment of Bettina Feng as head of integrated production. Feng will help expand the agency’s client base.
Previously, Feng worked at Iris Singapore as head of integrated content production and director of integrated services.
Feng brings over 20 years of experience in production, having worked at BBH, M&C Saatchi, JWT, and DDB Group. She has spearheaded production for various brands, including McDonald’s, Singapore Tourism Board, StarHub, Trust Bank, and government agencies.
As head of integrated production, she will work closely with managing partners Michael Banner and Benson Toh.
“What excited me most about Moon Rabbit Singapore was their cutting-edge client work and forward-thinking vision. I am confident that with the current team in place, I will be able to make the best use of my capabilities and push creative boundaries to showcase the agency’s potential,” Feng said.
“Bettina’s extensive experience in creative and production departments is valuable. Her focus will be to build an integrated production department that can merge the production of digital, film, print, and on-ground activations to provide more streamlined solutions to our clients,” Banner said.
“Having worked alongside Bettina at DDB Singapore, I witnessed her exceptional talent firsthand. We have gained a valuable asset in her integrated production expertise and I look forward to working with her again,” Toh added.
