Category: Marketing
The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC.
Part of their ‘Cornetto presents: Unwrap the Moment with Cha Eun-Woo’ campaign, this fan-meet gave lucky attendees the cool opportunity of meeting their idol in person.
The campaign's branded content component includes two films produced by CNNIC's global brand studio Create that aims at enhancing awareness of Hyundai Motor's ongoing support and presence in the world of sports.
In response to the pressing issue of skin tone bias in smartphone imaging, TECNO has unveiled its latest initiative, the ‘#ToneProud campaign,’ which seeks to celebrate and promote the rich diversity of human skin tones.
As chief creative and experience officer, Stewart will oversee the creative output of Apparent, collaborating with its portfolio of clients in Australia and other countries.
With their frequent use of digital devices, more than half of Gen Z (51%) say they are the primary targets of fraud schemes, while Millennials report being the most frequently victimised, according to a new report by TransUnion.
Quiip, a social media management specialist, has announced three key appointments to strengthen its leadership team.
British Airways has launched a new TV advertisement and brand campaign tailored for the Indian market, featuring India-based colleagues as the stars, in celebration of its 100th anniversary of flying between India and the UK this month.
The wallscape allows viewers to immerse in the sight, scent, and sound of barbeque, inviting them to visit Sentosa GrillFest 2024.
AnyMind Group has teamed up with Digital Distribusi Indonesia (DDI), an Indonesia-based e-commerce enabler acquired by AnyMind in 2023, to bring advanced live commerce solutions to PT Wajah Rejuvenasi Perempuan Indonesia (WRP), Rohto Indonesia, and Kobayashi Indonesia.
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