Singapore – Strategic Public Relations Group (SPRG) has unveiled a refreshed identity for Strategic DigitaLab (SDL), its dedicated creative services and digital content creation arm. SDL’s new identity reflects SPRG’s commitment to improving the integration of the group’s creative and digital services and sharing capabilities across markets to ensure a more seamless and cohesive regional delivery.
The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC.
Looking ahead, SPRG stated that they remain passionate about expanding its creative and digital resources to maintain a competitive edge and attract top talent across the region.
Richard Tsang, founder and chairman of SPRG, said, “SDL will enhance SPRG’s offering by not only producing captivating stories, but also amplifying them across multiple platforms. This will enable our clients to effectively engage, inspire and educate their audiences through efficient and scalable content creation.”
He added, “By sharing our creative and digital capabilities, we are positioning ourselves to stay ahead of the curve and deliver more dynamic, integrated campaigns that meet the changing needs of our clients across the region.”
SDL was established in 2016 to provide dynamic, multimedia-driven campaigns that span the full spectrum of digital and creative services, including branding, creative production, digital marketing, content development, social media communications and video production.
SDL enables SPRG to maintain its trajectory by combining creative strengths of the offices with digital expertise.
