Category: Marketing
Manila, Philippines — Safeguard amplifies its ‘Voices of Protection’ campaign by rolling out a new hygiene initiative in Marikina City, Philippines. Produced by Havas Ortega, the campaign utilises local voices to deliver handwashing reminders in public spaces, Launched on Global Handwashing Day, the...
The acquisition is valued at RM4.0 million and will be funded through internally generated funds.
India — Denstu India names ex-Havas director and seasoned digital media professional Tejas Lad as its new director for digital planning. In a separate LinkedIn post, Tejas commented on his new role, “After an incredible journey managing international market business, it feels fantastic to be back in...
The acquisition marks a significant move in the Australian media landscape, pending regulatory and shareholder approvals.
The company said the new capital will be used to accelerate innovation across its Merlin AI suite, expand go-to-market teams in North America and EMEA, and pursue strategic acquisitions aimed at extending product capabilities or supporting global expansion.
India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities. The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s...
California, United States — Mixue has opened its first store in the United States, marking its official entry into the United States as part of its ongoing global expansion strategy. The outlet, which opened on December 19, is located at 6922 Hollywood Blvd, Suite 107, Los Angeles, and offers Mixue’s...
Singapore — Genshin Impact has partnered with Duolingo in a limited-time collaboration that brings characters from the open-world RPG into the language-learning app, blending gameplay rewards with daily study streaks. Running from December 8 to 27, the Genshin Impact x Duolingo 3-Day Streak Quest...
United States — Joe DePinto will retire as chief executive of 7-Eleven, Inc. at the end of the year, bringing to a close more than 20 years at the helm of the world’s largest convenience store chain. Stanley Reynolds, president of 7-Eleven, Inc. (SEI), and Douglas Rosencrans, executive vice president...
Singapore — Only 12% of Singapore’s e-commerce sellers are currently operating without major challenges, underscoring the intense pressures facing businesses in one of Southeast Asia’s most advanced digital markets, even as signs of resilience begin to emerge. According to a new report by consumer research...
