Category: Marketing
Singapore – TBWA\Group Singapore has appointed Mandy Wong as chief executive officer, elevating her from her role as president as she takes on the mandate to lead the agency’s next phase of growth. Wong’s promotion recognises her long-standing contribution to the agency and her leadership in driving...
Mumbai, India — Signify has launched a new marketing campaign for its Ecolink BLDC fans range, positioning the brand as lifestyle products rather than purely functional appliances. Conseptualised by integrated marketing agency Hashtag Orange, the #FansReimagined campaign focuses on the design and visual...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
Indonesia – Cheil Indonesia has named Nayeon Chae as its new digital service lead, bringing her global digital expertise to strengthen Samsung’s B2B and D2C digital operations in Indonesia while driving the agency’s next phase of integrated digital innovation. Nayeon’s digital leadership experience spans...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) struck partnerships with media platforms Tencent, WeTV, and Sichuan TV to encourage Chinese travellers to visit and explore different leisure destinations in Thailand. According to an announcement posted on the Thai government’s public relations...
The rapid succession of legal actions reflects intensifying tensions between Big Tech platforms and publishers over how online content is monetized and valued.
China – ECOVACS ROBOTICS, a global developer of in-home robotic appliances, has partnered with S4Capital’s Monks to debut its new global brand film at CES 2026, spotlighting a human-centric vision for home robotics. Titled “ECOVACS, Created for Ease”, the film outlines the company’s approach to service...
The story focuses on long-standing misunderstandings and unspoken sacrifices, gradually uncovering gestures of care and affection that had gone unnoticed.
Drew will lead dentsu Malaysia’s Data & Tech practice, with a focus on strengthening integrated data, technology and media solutions aimed at delivering measurable business outcomes for clients.
