Category: Marketing
The higher-spending group is also more likely to be male and fall within higher-income brackets, while budget travellers are more concentrated in middle-income groups.
House Bill 178, also referred to as the Automatic Refund for Internet and Telecommunications Services Outages and Disruptions Act, was passed on third and final reading by the Philippine Congress earlier this week.
When you play a game, there is often a lingering curiosity about what it would feel like to stand in the same setting as the characters you see on screen. Some game developers take this a step further, crafting worlds and characters so immersive that players feel as if they are part of the story themselves....
To reclaim its place in the FMCG market alongside industry giants like Massimo and Gardenia, Sunshine Bakeries partnered with iWISERS to revitalise its social media presence and reconnect with Malaysians.
Manila, Philippines — Philippine Airlines (PAL), in collaboration with BBDO Guerrero, has unveiled a new in-flight safety video that draws on the style of Filipino telenovelas, coinciding with the Metro Manila Film Festival (MMFF). Titled ‘Care That Comes From The Heart’, the video reinterprets...
New Jersey, United States — Pantone is bringing its Colour of the Year 2026, PANTONE 11-4201 Cloud Dancer, to life through an expansive slate of brand collaborations designed to translate the ethereal white hue into tangible consumer experiences across technology, lifestyle, hospitality and home. Announced...
Mumbai, India – Cookware brand Bergner India has entered into a strategic collaboration with Sony Entertainment Television’s MasterChef India, where it will serve as the Special Partner for the programme’s forthcoming season. The partnership aligns Bergner’s focus on cookware design and wellness-led...
Ho Chi Minh City, Vietnam – CHAGEE has officially opened its presence in Vietnam with two flagship stores on Dong Khoi Street and at mPlaza, alongside a concept store on Ly Tu Trong Street in central Ho Chi Minh City. From December 19 to 21, CHAGEE staged a series of experiential activities and...
The disclosure, made through IFC’s public investment platform, outlines the company as the recipient of the proposed funding and highlights the corporation’s focus on promoting financial inclusion and market development in emerging economies.
Singapore — Singapore’s Land Transport Authority (LTA) has granted full three-year ride-hail service operator licences to Geo Lah Pte Ltd and Trans-cab Services Pte Ltd, following the completion of their provisional licensing period. The two operators were awarded provisional licences on December 23,...
