Category: Marketing
Singapore – Federal Express Corporation (FedEx) has named Salil Chari as regional president of its Asia Pacific operations, succeeding Kawal Preet as the company seeks to drive growth and strengthen customer experience across the region. Chari, previously senior vice president of marketing and customer...
Makati, Philippines — InLife Benefits Insurance Company, Inc. has formally unveiled a new brand identity following InLife’s full acquisition of Generali Philippines in May 2025. The rebrand marks a new phase for the company, which has close to three decades of experience in providing employee benefits,...
Singapore – Singtel Group and National Gallery Singapore have renewed their partnership for another 10 years, reaffirming a shared commitment to enriching Singapore’s arts and cultural landscape. A founding partner since the gallery opened in 2015, Singtel has played a key role in establishing...
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
Manila, Philippines — Jollibee has launched a new marketing campaign titled “Jollibee Chickenjoy: Masterfully Made Sarap” (Jollibee Chickenjoy: Masterfully Made Delicious), placing focus on the preparation process behind its signature fried chicken and the steps involved in delivering its familiar taste...
California, United States – inDrive has launched inDrive Ads, a new global advertising platform designed to diversify revenue while keeping fares affordable for riders and commissions low for drivers. Now live across inDrive’s top 20 countries and reaching the majority of its monthly active users in...
Hong Kong – DFS, the global luxury travel retailer owned by LVMH and Robert Miller, has signed a definitive agreement with China Tourism Group Duty Free (CTG Duty Free) to sell its travel retail operations in Hong Kong and Macau, along with associated intangible assets in Greater China. Under the agreement,...
Mumbai, India — Laqshya Media Group has driven extensive fan engagement activations at the DY Patil Stadium during the Women’s Premier League (WPL) 2026, following its appointment to the entertainment and fan engagement mandate. The activation aimed to keep spectators engaged during mid-innings intervals...
California, United States – Gap Inc. has created a new chief entertainment officer role, appointing Pam Kaufman as executive vice president to lead the company’s expanding entertainment, content, and licensing strategy. Effective 2 February, Kaufman will report to Gap Inc. president and chief executive...
India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms. With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns,...
