Category: Marketing
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the ultimate distinction, making it feel natural and human comes as the challenge. For Ryan Ong, CEO of Kingdom Digital, this creativity...
Singapore – As AI continues to redefine consumer expectations, data regulations evolve, and hyper-personalised experiences become standard, marketers in Singapore are navigating a rapidly changing landscape. With a tech-savvy population and shifting customer behaviours, brands must innovate with precision...
Bangkok, Thailand — KFC Thailand has launched a New Year campaign titled ‘Fortune Bucket’, drawing on Thai amulet culture and beliefs around good fortune to mark the start of 2026. The campaign introduces collectible Fortune Bucket bags featuring four different lucky messages. Customers who purchase...
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
Singapore — Salesforce has appointed Paul Carvouni as senior vice president and general manager for ASEAN, where he will lead the company’s growth strategy and operational initiatives across the region. In his new role, Carvouni will oversee efforts to accelerate the transformation of ASEAN businesses...
“Our business in Malaysia will be permanently closed effectively from 31 January 2026. Thank you for your continued support over the years,” the company said in a Facebook post.
South Korea – The Jeju Institute of Korean Medicine and Cheil have co-developed a safety system rooted in the traditional community culture of Jeju’s “haenyeo”, the women free-divers of South Korea’s Jeju province. Recognised as one of the world’s only female-led fishing cultures, the haenyeo were inscribed...
Singapore — The Asia Video Industry Association’s Coalition Against Piracy (CAP) has secured a new Singapore High Court order blocking 53 domains linked to 22 major illegal streaming website brands operating in the country. The order, obtained by BBC Studios, the Premier League and DFL Deutsche Fußball...
Singapore — Globe Telecom and Singapore-headquartered technology services firm NCS have completed their joint venture, strengthening their combined digital, cloud, data and AI capabilities while accelerating expansion across Asia Pacific. The deal, first announced on March 26, 2025, sees Globe retaining...
Bengaluru, India — Premium cookware and kitchenware brand Stahl Kitchens has appointed HiveMinds, a unit of the Madison Group, as its integrated digital marketing partner. The mandate includes oversight of Stahl Kitchens’ digital marketing efforts, with a focus on strengthening the brand’s online presence,...
