Sydney, Australia – Quiip, a social media management specialist, has announced three key appointments to strengthen its leadership team.
The company has appointed Kelly McParlane and Luke de Zilva as team leads while Dr Alison Milfull has been named as the marketing and business development director. Combining their expertise, the new hires are set to meet the needs of Quiip’s growing client base.
With more than a decade of experience in social media and community management, McParlane has worked with iconic events such as the FIFA Women’s World Cup and the Commonwealth Games.
De Zilva has worked in the creative industry with organisations such as the Sydney Opera House, the Art Gallery of New South Wales, and Tranby Aboriginal Cooperative.
Meanwhile, Milfull leverages over 20 years of experience in ethical marketing and digital engagement. Previously, she has worked with ACMI, BirdLife Australia, Zoos Victoria, and La Trobe University.
Additionally, Quiip has expanded its offering to provide out-of-hours client support for the holiday season. Through the offering, Quiip offers to manage its clients’ social media and online community 24/7, ensuring consistency.
The offering also aims to address the increase in misinformation, disinformation, hate speech, spam, and bot activity. It reinforces Quiip’s commitment to connect and protect its clients online.
Alison Michalk, Quiip’s chief executive officer, commented. “We are incredibly proud of the progress we’ve made this year—our new hires bring a synergy that enhances the momentum within our team. As our services grow and our team evolves, we’re building a solid foundation for continued success, which drives our excitement to build partnerships with even more clients.”
