Category: Marketing
Singapore — Global brand storytelling agency INVNT® has appointed Sarah Bailey as executive creative director (ECD) for the Asia-Pacific region. Based in Singapore, Bailey will lead INVNT’s creative team across the region, focusing on innovation and storytelling initiatives across physical, digital,...
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
United States – The Walt Disney Studios has announced a leadership transition at Lucasfilm, with long-serving president Kathleen Kennedy stepping down after nearly 14 years and returning to full-time producing. Dave Filoni has been named president and chief creative officer, Lucasfilm, while Lynwen...
United Kingdom – Jung von Matt has unveiled a global brand campaign celebrating the latest design collaboration between MINI and British fashion designer Paul Smith. The campaign is translating Smith’s renowned “classic with a twist” philosophy into an immersive, design-led narrative that bridges automotive...
According to the company, the new hubs are designed to function beyond traditional retail formats, serving as touchpoints that connect online platforms with offline experiences and community participation. This approach is intended to support long-term engagement among runners across Southeast Asia.
India — In many Indian households, when a washing machine, refrigerator, or television stops working, the first response is often not to replace it, but to give it a vigorous slap, a practice known locally as a ‘chaanta’. This quirky habit drew Flipkart’s latest campaign film ahead of its Republic...
Indonesia – Creative agency Yell Worldwide is expanding into Indonesia as part of its regional growth strategy, anchoring its market entry through a partnership with energy drink brand Kratingdaeng. Under the partnership, Yell will lead branding and advertising initiatives for Kratingdaeng in Indonesia....
Both executives will report to MAG’s President and Group CEO-designate, Captain Nasaruddin A. Bakar.
In his new role, Ong will work closely with agencies and marketers to support brand outcomes through Digital Turbine’s mobile ecosystem and premium ad experiences.
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
