Category: Marketing
Nutrela, the soya-based food brand under Patanjali Foods, has unveiled its latest campaign, ‘India Ko Stronger Banate Hain, Nutrela Khate Hain (We make India stronger by eating Nutrela),’ featuring Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.
The deal further delivers on MediaSense’s growth strategy, developed and implemented since Apiary Capital acquired a significant stake in MediaSense in 2021.
Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.
Given how ATFL has a bigger consumer packaged goods platform with a wider and deeper distribution network in India, Del Monte Pacific stated that ATFL is well-positioned to grow the Del Monte brand in India.
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
Creative agency Amplify has announced the appointments of Lucinda O’Brien as strategy director and Domenic Scriva as culture executive in an effort to boost its senior talent line-up.
In line with this, Sime also introduced its new tagline, ‘Bridging Opportunities’, encapsulating its leading role in driving growth and creating sustainable value across the region's most dynamic markets.
Hyundai, in partnership with Innocean Australia, FINCH, and Maker Real has launched a new reality TV show, ‘The Big Trip’, showcasing its range of electric and hybrid vehicles.
For Grab, being featured on the Times Square billboard was an opportunity for these merchants to be recognised as vital representatives of their communities on an international stage.
The campaign aims to celebrate the new Auckland FC team, rewarding football fans through an activation.
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