Category: Marketing
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage. Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.
Manila, Philippines – Audi Revolut F1 Team has named Aleph, a digital advertising company, as its official partner ahead of the team’s debut in the FIA Formula One World Championship. Competing in a 24-race calendar and reaching audiences around the world, the team is focused on translating its global...
Oregon, United States – NikeSKIMS launches its Spring ’26 Collection through a global campaign fronted by LISA of Blackpink, placing her at the centre of the brand’s first head-to-toe system of dress. Directed by Sergio Reis and filmed in Paris, the campaign draws from the discipline and artistry...
The Inclusion Hub was co-designed with Autism CRC, Australia’s national source of evidence-based best practice in autism.
India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships. The company said the initiative,...
Singapore – TriOn & Co, a Singapore-based strategic communications consultancy, has joined Global Communication Partners (GCP) as its exclusive Singapore partner, expanding its global strategic reach. GCP is an international network of 18 independent financial and corporate communications consultancies...
Both appointments add to IMG’s Asia-Pacific workforce, which spans 15 markets across the region.
India — Cheil X has announced new leadership appointments across its Delhi and Mumbai operations, naming Ritesh Rao as head of operations for Mumbai and elevating Kanika to head of its Delhi office. The agency said the moves are aimed at strengthening its leadership structure across the two markets,...
Singapore – Premier department store Metro Singapore has announced a loyalty programme partnership with Eagle Eye, a SaaS and AI technology company providing loyalty, personalised promotions and omnichannel marketing solutions for retail, travel and hospitality brands. The partnership comes as Metro,...
