Category: Marketing
India — Drawing on themes observed over the past year, Omnicom Media Group releases a new report highlighting shifting models of brand influence, co-creation with consumers, and the growing creator economy. The report, released following the Consumer Electronics Show, underscores the developments across...
Coles had also noted that Tiffany had worked closely previously with their Coles 360 team over the past twelve months.
Hong Kong – Hang Seng Bank has unveiled a new citywide brand campaign, showcasing its commitment to serving customers and the Hong Kong community while driving continuous innovation and growth. The campaign, “Deeply Rooted. Ever Evolving” honours nearly a century of Hang Seng Bank’s heritage, reflecting...
Australia – Health and fitness brand Virgin Active Australia, in collaboration with creative agency MONTOYA, launched a new campaign encouraging Australians to step away from technology-driven and prescriptive ideas of wellness, promoting a more human approach to health and wellbeing. The campaign positions...
According to the companies, the campaign builds on their existing partnership and brings together Marvel’s storytelling with the M&M’S brand, under the theme “It’s More Fun Together.”
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
We’ve talked about personalisation for years, but only now are retailers seeing it drive real profit. Boston Consulting Group predicts that over the next five years, $2 trillion in revenue will shift to companies that master personalised experiences and communications. I was recently in Bangkok...
The acquisition is also expected to support VCCP’s global client base and accelerate its expansion across Asia, with Singapore serving as a strategic hub for future growth.
Singapore — Singapore will host BTS for four nights in December 2026 as part of the BTS World Tour under an expanded partnership between the Singapore Tourism Board (STB), HYBE, and Klook, marking the group’s longest run in Asia outside of Korea and Japan. The multi-night concerts underscore STB’s strategic...
Singapore — INVNT, an integrated brand storytelling agency, has named James Nicholas Kinney as its first global chief AI officer, creating a new senior leadership role focused on integrating artificial intelligence across the agency’s global operations, with a particular emphasis on the Asia-Pacific...
