Endowus launches first major Hong Kong campaign showcasing conflict-free wealth management

Hong Kong – In celebration of its 5th anniversary, digital wealth platform Endowus has launched its inaugural advertising campaign in Hong Kong, highlighting its commitment to conflict-free wealth management solutions.

Under the theme ‘Elevate Your Wealth: Invest Better to Live Better,’ the campaign highlights Endowus’ key offerings, including easy access to funds, low and transparent fees, evidence-based advice, and conflict-free wealth management solutions.

Moreover, the large-scale campaign, done alongside VML Hong Kong, underscores Endowus’ differentiated business model, financial outcomes, and wealth experience. Targeting key segments such as entrepreneurs, families, and individual and institutional investors, the campaign features tailored online, social and offline content spanning through multiple channels across Hong Kong’s prime locations.

This marks Endowus’ first large-scale advertising campaign in Central, Hong Kong. Since launching full-service operations just six months ago, the platform has seen client assets and accounts grow by more than 150%, underscoring its strong product-market fit.

Endowus is committed to expanding its fee-only, conflict-free wealth management across Asia’s key wealth hubs, leveraging technology to improve investment outcomes, enhance retirement readiness, and drive positive societal impact.

Steffanie Yuen, managing director and head of Hong Kong at Endowus, said, “We are thrilled with the highly positive reception and strong uptick in Endowus’ business growth in Hong Kong since our full service launch in April. Clients across all the wealth spectrum have been looking for new advisory experiences, especially ones that put their interests first.”

“It’s an opportune time for Hong Kong’s wealth management sector to transform, as private wealth is set to double to US$2.3 trillion by 2030. Endowus wants to be at the forefront of shaping that monumental growth for the industry,” Yuen added.

Meanwhile, Jason Huan, chief marketing officer at Endowus, commented, “Our expansion into Hong Kong marks a significant milestone in Endowus’s journey – pushing the boundaries on innovation, democratising access and revolutionizing the wealth management landscape. Working with VML Hong Kong, we’ve created a campaign that embodies our mission to empower investors with conflict-free advice, institutional-quality access, and low, fair fees.”

Maggie Wong, CEO at VML Hong Kong, stated, “This partnership represents a perfect alignment of values between VML and Endowus—aiming for mutual success where our clients triumph. The campaign authentically communicates Endowus’ commitment to conflict-free investing for a better future.”

Endowus’ Hong Kong campaign follows the company’s 5th anniversary and record growth, surpassing US$7b in client assets.

Looking ahead, Endowus plans to strengthen its presence in core markets like Singapore and Hong Kong while expanding its wealth management services to new regions across Asia.