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Category: Global

LG’s new brand direction, visual identity to focus on ‘youthful’ look
LG’s new brand direction, visual identity to focus on ‘youthful’ look
Posted on April 12, 2023
by Teddy Cambosa
The updated brand guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’
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Amazon details advances in cracking down counterfeits on platform in latest report
Amazon details advances in cracking down counterfeits on platform in latest report
Posted on April 11, 2023
by Teddy Cambosa
The report also details how the strategic combination of industry-leading technology and experts are successfully stopping bad actors and making an impact beyond Amazon’s store.
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Expedia unveils in-app travel planning assistant powered by ChatGPT
Expedia unveils in-app travel planning assistant powered by ChatGPT
Posted on April 5, 2023
by Maureen Basa
Expedia users can now start an open-ended conversation with the ChatGPT-powered chatbot in the app to get travel recommendations.
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Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
Storyblok launches ‘Creator Fund’ for creatives to create new content experiences
Posted on April 4, 2023
by Teddy Cambosa
The ‘Creator Fund’ is open to any creator-driven media and has previously collaborated with a diverse community of creators; including bloggers, podcasters, live streamers, social media influencers, amongst others.
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Green Park Content rebrands to Greenpark, to focus on purpose and performance-driven content
Green Park Content rebrands to Greenpark, to focus on purpose- and performance-driven content
Posted on April 4, 2023
by Teddy Cambosa
The new rebrand update by Greenpark comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market.
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Market research firm Ipsos unveils new range of solutions for QSR brands
Posted on March 30, 2023
by Jamaica Marciano
This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.
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Pepsi takes cues from old branding in latest visual identity, logo revamp
Pepsi takes cues from old branding in latest visual identity, logo revamp
Posted on March 29, 2023
by Teddy Cambosa
The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
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Vonage announces AI acceleration suite for app development
Vonage announces AI acceleration suite for app development
Posted on March 29, 2023
by Teddy Cambosa
The new AI suite allows businesses and developers to deploy omnichannel customer journeys that use the power of AI and customer data.
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Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Zendesk taps AWS to unlock ‘smarter, more personalised’ customer service
Posted on March 24, 2023
by Maureen Basa
Zendesk and AWS' partnership aims to help businesses provide faster, tailored conversational experiences to customers across all channels.
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Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Sprinklr announces new features for multiple product suites, to improve omnichannel CX
Posted on March 23, 2023
by Teddy Cambosa
Sprinklr Service is a comprehensive, AI-powered contact centre as a service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations.
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