Sensor Tower announces the acquisition of market intelligence platform data.ai

California, USA – Sensor Tower, a data provider for the digital economy, announced today the acquisition of market intelligence platform data.ai. This strategic move allows Sensor Tower to broaden its reach and develop marketing intelligence solutions.  With the acquisition of data.ai, Sensor Tower has taken a step forward by expanding...

Discovery Channel teams up with Genshin Impact for nature benefit collaboration

Singapore – Discovery Channel has recently teamed up with Genshin Impact, a popular action role-playing game from miHoYo, for a documentary as well as a series of online and offline events dedicated to raising awareness for a variety of fragile natural habitats and inspire awe for the beauty of nature....

IBM announces layoffs across marketing, comms staff

United States – Global technology company IBM has announced that is laying off staff across its marketing and communications teams, as previously reported by CNBC. According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst...

Decathlon moves people with purpose in latest brand refresh efforts

Singapore – Sports company Decathlon has recently unveiled its latest ‘Ready to Play?’ campaign, inviting customers and colleagues to embrace life and sports with a refreshed brand identity and an all new ‘Orbit’ logo.  Made with creative agency Wolff Olins and AMV BBDO, Decathlon presents an overhauled strategy, visual identity,...

Singapore comes into life through 3D billboards in global campaign by STB in five major cities

Singapore – Continuing on its ‘Passion Made Possible’ destination brand campaign, the Singapore Tourism Board has launched a global campaign bringing the island-nation to life with larger-than-life 3D billboards in the cities of New York, London, Shanghai, Mumbai and Jakarta. https://www.youtube.com/watch?v=0w_DVQuPtn0 The campaign, executed alongside BBH Singapore and The Shophouse...

TCL empowers women to turn dreams into reality in latest IWD campaign

Shenzhen, China – Global technology company TCL has launched a new campaign in commemoration of International Women’s Day, encouraging women to go after their dreams, transform them into a reality, and inspire others along the way. The campaign, titled #EchoesOfGreatness, pays homage to renowned silent film actress Dorothy Cumming, who travelled...

AS Watson puts an inclusive spotlight with launch of worldwide gender equity campaign 

Hong Kong – International health and beauty retailer AS Watson has announced that it is the first to sign the Women's Empowerment Principles. These principles are part of a global campaign spearheaded by UN Women (United Nations Entity for Gender Equality and Women's Empowerment), which aims to promote gender equity...

Amperity adds two new generative AI capabilities, launches AmpAi

Singapore – AI enterprise customer data platform Amperity has announced two new generative AI capabilities, Explore and Assist, to accompany existing AI-powered capabilities, Stitch and Predict, forming a new comprehensive suite known as ‘AmpAi’.Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs,...

IPG, Adobe team up to offer improved content creation for companies and marketers 

Singapore – Interpublic Group (IPG) has announced a global partnership with Adobe to accelerate content creation and activation throughout the corporation's activities.As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology...

How JOLT Digital’s “Learn With the Expert” initiative aims to aid redundant employees through industry collaboration

The year 2023 has been a challenging year for the media and technology industry as it has seen massive waves of layoffs, leaving many employees in the dark on whether there’s a new opportunity waiting for them. Responding to such challenges, global digital media agency JOLT Digital has launched a new...