Category: Global
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive.
He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”
Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about.
PropertyGuru Group announced its agreement to be acquired by EQT Private Capital Asia, the Asia-focused arm of Swedish investment firm EQT AB, in an all-cash deal valuing the company at around US$1.1b.
Mars intends to apply its brand-building approach to further nurture and grow Kellanova’s brands, including accelerating innovation to meet evolving consumer tastes and preferences, investing locally to expand reach and introducing more better-for-you nutrition options to meet evolving consumer need...
HubSpot has introduced 'AI Search Grader,' a free tool designed to analyse brand visibility and sentiment across AI chatbots, helping marketers navigate the evolving landscape of AI-driven search.
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the appointment of Chris Polishuk as its new chief revenue officer to lead its global go-to-market teams, enhance sales strategies, and expand market reach.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
