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Category: Global

UN urges tech companies, advertisers, PR industry to take responsibility on spread, monetisation of misinformation
UN urges tech companies, advertisers, PR industry to take responsibility on spread, monetisation of misinformation
Posted on June 27, 2024
by Teddy Cambosa
This launch, done a year after the launch of his report into information integrity on digital platforms, has put forward a framework for coordinated international action to make information spaces safer and more humane, one of the most urgent tasks of our time.
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Manulife unveils new global brand strategy with new tagline ‘Where will better take you’
Manulife unveils new global brand strategy with new tagline ‘Where will better take you’
Posted on June 27, 2024
by Teddy Cambosa
Manulife’s new brand strategy alongside the new tagline focuses on its key pillars of offering, including Health, Life, Investment Management, Retirement Planning—MPF, and Retirement Planning—Saving.
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TMW and Alium join forces to offer next-generation market intelligence
TMW and Alium join forces to offer next-generation market intelligence
Posted on June 26, 2024
by Teddy Cambosa
This new joint venture aims to provide reassuringly transparent market intelligence that prioritises providing honest customer reviews to those charged with making high-stakes purchasing decisions.
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LG spreads optimism in everyone’s lives in latest social media challenge alongside campaign
LG spreads optimism in everyone’s lives in latest social media challenge alongside campaign
Posted on June 21, 2024
by Teddy Cambosa
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index...
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WPP, IBM team up to launch GenAI-powered B2B marketing solution
WPP, IBM team up to launch GenAI-powered B2B marketing solution
Posted on June 21, 2024
by Teddy Cambosa
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment. 
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Oracle to exit advertising business by Q4 2024
Oracle to exit advertising business by Q4 2024
Posted on June 21, 2024
by Teddy Cambosa
Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.
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yahoo-creative-launch
Yahoo launches full-stack creative solution for global advertisers with Innervate
Posted on June 20, 2024
by Aliza Carmona
Yahoo Advertising has officially unveiled ‘Yahoo Creative’, a full-stack data-powered ad creative solution developed in partnership with Innervate to unlock the power of creativity for brands and agencies worldwide.
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Amperity named Databricks ‘Communications, Media and Entertainment Partner of the Year’ award
Amperity named Databricks ‘Communications, Media and Entertainment Partner of the Year’ award
Posted on June 20, 2024
by Teddy Cambosa
Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.
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IAS expands brand safety and suitability measurement for YouTube
IAS expands brand safety and suitability measurement for YouTube
Posted on June 19, 2024
by Teddy Cambosa
This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.
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sven-naoki-dentsu-lab
Dentsu unveils global growth of innovation lab with key leadership appointments
Posted on June 19, 2024
by Aliza Carmona
Dentsu has announced a significant global expansion of its pioneering innovation hub, Dentsu Lab. Alongside this announcement, Dentsu has promoted Sven Huberts to the dual role of president of global innovation and experience and president of Dentsu Lab, while Naoki Tanaka will lead Dentsu Lab Tokyo...
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