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Category: Featured

PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Brandon Yulolo
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
Posted on October 23, 2023
by Teddy Cambosa
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
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TikTok Shop shuts down in Indonesia following gov’t ban: is there still hope for local social commerce?
TikTok Shop shuts down in Indonesia following gov’t ban: is there still hope for local social commerce?
Posted on October 10, 2023
by Teddy Cambosa
The ban follows a recent government regulation which prohibits the use of social media for e-commerce transactions, adding that it’s aimed at quashing e-commerce sellers that are purportedly abusing pricing tiers on social media to promote their products.
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How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Posted on September 8, 2023
by Teddy Cambosa
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
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Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Posted on August 29, 2023
by Brandon Yulolo
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
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Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Posted on August 29, 2023
by Aliza Carmona
The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient.
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The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Posted on August 11, 2023
by Teddy Cambosa
The Inner State spoke with industry leaders Aji Harsono, business director at M&C Saatchi Shopex; Mike Forster, marketing consultant for Southeast Asia; and Rolly Pane, managing director at Clozette Indonesia, to know about their insights on the recent changes on on-ground activations in the local m...
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How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
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What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
What the ‘Barbenheimer’ trend means to Japanese users, as told by social data
Posted on August 2, 2023
by Teddy Cambosa
According to data from Meltwater, further negative sentiment amongst Japanese spiked during the apology statement released from Warner Bros. Japan in July 31 and gradually died out the next day following an apology from Warner Bros. USA.
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Braze
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
Posted on July 12, 2023
by Teddy Cambosa
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
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