Category: Featured
Held on October 22 at Sheraton Petaling Jaya, the awards recognised the innovators and trailblazers shaping the future of marketing across Malaysia, and helping shape what’s next for marketing innovation across Asia-Pacific.
Payments complete every consumer’s purchasing journey, which is why it became a necessity to ensure that all payments, before even being made, are secure. This expectation revolves around all modes of payment: in cold cash, through card, bank transfers, QR payments or codes, installments, and in all...
As Thailand enters this mourning period for a year, the country’s adland is also responding swiftly to focus its marketing campaigns that reflect the Queen Mother’s virtues while also being in a state of mourning.
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
The webinar will feature an engaging panel discussion with seasoned industry leaders across Asia-Pacific, as they discuss how brands move customers through the funnel using ongoing conversations instead of one-off campaigns.
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution toward becoming a unified global brand with strong local resonance. In his new role, Jiunn will oversee marketing performance...
Said event is the last conference of MARKETECH APAC’s What’s NEXT in Marketing series this year, which began in Singapore, then in the Philippines, Hong Kong, and Indonesia.
In the dynamic world of creative networks, balancing innovation with operational excellence is both an art and a science. Few leaders understand this better than Anne Mutia Ridwan, chief operating officer of Future Creative Network (FCN), who has been instrumental in shaping how the group harmonises...
