Category: Featured
India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its authentic voice — passed away at the age of 70. Ogilvy, the agency to which Piyush devoted more than four decades of his life, announced the passing of its legendary...
The fact that ‘no one and nothing is perfect’ is a common narrative that is universally accepted. A single flaw depicts humanness, a small mistake can easily be claimed as an honest one, and that, in the grand scheme of things, a mistake can be corrected. Sometimes easily, hence often denied. In a marketing...
Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore. Now in its second year, the MTA continues to celebrate...
Singapore – Mang Inasal Philippines, VNPAY, Rewardz, and iWISERS emerged as the biggest winners at the Empowered Women Awards 2025, taking home the coveted Grand Prix titles that celebrated excellence in marketing, agency leadership, and technology innovation across Asia-Pacific. Held on October 15,...
Singapore – Airwallex has appointed Alin Dobrea as its new head of marketing for Southeast Asia, strengthening its leadership team as fintech continues to expand its footprint across one of the world’s most dynamic regions. “What drew me to Airwallex is its bold, challenger spirit–and its ability to...
Nowadays, searching is not just tapping into Google anymore. It is no longer a singular drive that answers all queries. If not, one search leads to another, one answer sparks the next question, and queries, in general, cannot be contained in one medium. Marketers know this. This is why bringing...
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
Michihiko explained that they also strengthened partnerships with many external companies
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
