Category: East Asia
South Korea – After 41 years, Korean Air has unveiled a refreshed corporate identity, featuring a modernised take on its iconic Taegeuk symbol and an updated logo. Unveiled at the airline’s headquarters hangar in Seoul, Korean Air’s redesigned deep blue Taegeuk symbol took centre stage. The new design...
Hong Kong – Chinese e-commerce giant JD.com is reportedly set to expand into the Hong Kong market with the launch of its offline flagship store, ‘JD Mall,’ offering an immersive retail experience. According to a report by local media Ming Pao, JD Mall in Hong Kong is expected to mirror its mainland China...
Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt. Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels....
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to the latest joint report from SolarEngine and Insightrackr. According to the report, between January and October 2024, over 18,400 WeChat...
In a recent disclosure, Deliveroo has confirmed the Hong Kong exit, and is selling several of its corporate assets to rival platform foodpanda, while the rest of the assets will be closed.
Hong Kong – CTF Life has been named the sole diamond sponsor of the Kai Tak Sports Park (KTSP) Grand Opening Ceremony, solidifying its role as the exclusive founding insurance partner of the sports and entertainment venue. CTF Life marked the occasion at the main stadium, joined by its customers, life...
China – Publicis Groupe Asia Pacific has named Mickey Zhang as president of Publicis Media in China, strengthening its senior leadership team amid a period of strong growth momentum for the Groupe in the market. In this newly created role, Zhang will oversee the development of Publicis Groupe China’s...
Hong Kong – Carlsberg has signed a partnership agreement with Kai Tak Sports Park (KTSP), securing the rights as the venue’s official beer provider. As the official partner, Carlsberg will provide its beverages to visitors at the venue, aiming to enhance the overall event experience at KTSP. Beyond...
Japan – Canva has teamed up with Wieden+Kennedy Tokyo (W+K Tokyo) to launch a captivating new film series that showcases how creativity can transform everyday challenges into innovative solutions. Directed by filmmaker Yuki Tanada, known for The One Million Yen Girl and My Broken Mariko, the eight-part...
Hong Kong – Hongkong Land, a property investment, management, and development group, has partnered with branding agency DNCO to refresh its corporate identity, highlighting its core strengths and long-standing presence in city centre developments. As part of its brand refresh, DNCO updated Hongkong Land’s...
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