Category: East Asia
Hong Kong – As part of its 45th anniversary celebrations under the theme “Always Here, Made for More! ”7-Eleven has partnered with New Balance and its global Grey Days event to launch a collectible series featuring six of the brand’s iconic sneaker silhouettes reimagined as miniature 3D puzzle models....
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as the premium lifestyle brand looks to deepen consumer engagement in the market. Under the remit, PHD China will oversee integrated media strategy and planning;...
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
South Korea – Starbucks Korea CEO Sohn Jeong-hyun has been dismissed following backlash over a promotional campaign that drew criticism for allegedly referencing painful moments in South Korea’s democratisation history. According to Korea JoongAng Daily, Shinsegae Group Chairman Chung Yong-jin ordered...
Hong Kong – Wellcome has launched a new campaign, “Love in Every Case”, aimed at positioning its Wellcome app as a key destination for case deals, highlighting value, convenience, and a wider product assortment to drive customer engagement and purchases. The campaign centres on framing case deals around...
Hong Kong – Vitasoy has launched a new campaign for VITA Cold Brew No Sugar Tea, rolling out an immersive takeover across Hong Kong’s commuter hubs to connect with the city’s urban working crowd. In partnership with Carat Hong Kong, the integrated campaign highlights the tea’s refreshing and no-burden...
Hong Kong – MSL Hong Kong has appointed Jojo Choi as Executive Director, promoting her from Senior Director, a role she has held since joining the agency in 2023. In her new role, Jojo will oversee the Hong Kong market and support selected regional initiatives across APAC and, where relevant, globally....
Japan – Japanese snack food maker Calbee, Inc. has announced that it will temporarily revise packaging specifications for select products due to supply instability affecting certain raw materials amid ongoing tensions in the Middle East. In a notice on its official website, Calbee said the measure is...
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
China – PHD China has promoted Cynthia Zhang to CEO of China, where she will lead business development, client leadership, and operations as the agency strengthens its integrated capabilities across data, technology, commerce, and content. Previously serving as the agency’s Chief Operating Officer, Cynthia...
