Category: East Asia
![[Creative Work] Henkel’s got2b turns hair colour into a summer cooling solution](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Henkels-got2b-turns-hair-colour-into-a-summer-cooling-solution-.jpg)
Henkel’s got2b turns hair colour into a summer cooling solution with new campaign via I&S BBDO Japan
Tokyo, Japan – Henkel Japan’s hair colour brand got2b has teamed up with I&S BBDO Japan to launch “COOL COLOR,” a campaign that repositions hair colouring as a practical way to stay cooler during Japan’s increasingly extreme summers. The campaign comes as Japan experiences...
China – Omnicom Media (OM) agency OMD has appointed Maggie Mu as CEO and Laura Liang as Chief Operating Officer (COO) in China, strengthening its leadership team as it looks to accelerate growth, sharpen strategic capabilities, and expand its AI-enabled client offering. As CEO, Maggie will oversee the...
Kee Wah Bakery debuts 'Shapes of Love' campaign blending heritage pastries with iconic romance films
Hong Kong – Kee Wah Bakery has partnered with Broadway Cinematheque to launch the ‘Shapes of Love Film Festival’ (愛的模樣電影節), an experiential campaign that pairs classic romance films with the bakery’s signature pastries in a bid to connect its heritage with contemporary cultural experiences....
Hong Kong – i-CABLE Communications Limited has proposed changing its corporate name to CTF Media & Entertainment Limited, marking a move that reflects the company’s evolving business direction and closer alignment with the broader Chow Tai Fook group. The proposed rebrand, announced in a filing...
SCMP launches new brand campaign highlighting the influence of trusted journalism on decision-makers
Hong Kong – South China Morning Post (SCMP) has launched ‘Influence Reads SCMP’, a new brand campaign that spotlights the role of trusted journalism in shaping the decisions of business leaders and influential figures across Asia. The campaign features six prominent personalities from Hong...
Hong Kong – AS Watson Group has appointed Queennie Fung as General Manager of Group Corporate Communications, where she will lead the retailer’s global corporate communications strategy across its 31 markets. In her new role, Fung will oversee the development and execution of AS Watson’s...
Hong Kong – The Hong Kong government has reiterated its preference for industry self-regulation and targeted enforcement measures to manage unsolicited marketing calls, while pledging to monitor the growing use of artificial intelligence (AI) in telemarketing activities. The position was outlined by...
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones. At the centre of the campaign is “Let Love Transcend Time”,...
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that...
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
