Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt.
Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels.
The pitch, reportedly held in the second half of 2024, saw participation from multiple agencies, including incumbent dentsu.
This appointment comes on the heels of the agency’s recent win with Warner Bros. Discovery, where it was named the media agency of record for WBD’s Theatrical and Streaming divisions across multiple Asia Pacific markets.
Earlier this year, OMG also appointed Rochelle Chhaya as APAC CEO of Hearts & Science, leading its regional expansion, including launches in Malaysia and Taiwan in Q1 2025.
