Category: East Asia
Japan – Droga5 Tokyo, part of Accenture Song, has teamed up with Sumitomo Metal Mining Co., Ltd. to launch an initiative that uses the company’s proprietary SOLAMENT™ technology to protect and sustain Japan’s traditional vegetables in the face of climate change. Through this collaboration, Droga5 Tokyo...
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
China – Levi Strauss & Co. (LS&Co.) has appointed Anita Fung as managing director of its Levi’s® brand in Greater China, tasking her with leading the company’s commercial operations across the region. Anita brings over 25 years of experience in luxury fashion and merchandising across Asia Pacific...
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
Hong Kong – Mannings has partnered with Hong Kong-based wellness advocate and brand strategist Charlz Ng to stage a two-day wellness and beauty festival at the West Kowloon Cultural District, aimed at bringing wellness from concept into everyday practice. The Mannings BoostUP Fiesta will take place on...
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
Taiwan – Grab Holdings has agreed to acquire the Taiwan delivery business of foodpanda from Delivery Hero for $600 million in cash, subject to regulatory approvals and customary closing conditions. The transaction is expected to close in the second half of 2026. Once completed, Grab will expand into...
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district,...
Hong Kong – MSIG Insurance (Hong Kong) Limited has launched its new helper insurance campaign, “Assured Helper, Confident Employer”, featuring popular artist Lam Shing Bun (Bob Lam) as product ambassador. The campaign promotes MSIG Helper Insurance across television, online videos, outdoor advertising,...
