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Category: East Asia

Uber-Hong-Kong-Campaign
Uber HK’s latest campaign reminds Hongkongers that travelling should not be stressful
Posted on June 14, 2022
by Kathleen Murata
As part of the campaign, Uber has released two campaign videos that resonate with busy go-getters’ life moments.
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HKBN Enterprise Solution CEO William Ho
Telco HKBN names William Ho as new CEO of Enterprise Solutions arm
Posted on June 13, 2022
by Kathleen Murata
William Ho will be leading HKBN’s enterprise services arm, expanding and leveraging its system integration capabilities.
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New Nike concept store in HK opens amidst in-store recovery
New Nike concept store opens in HK amidst in-store recovery 
Posted on June 13, 2022
by Teddy Cambosa
The new Nike concept store in Hong Kong represents GMG’s latest strategic investment in Asia.
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Dentsu International announces key appointments in Taiwan
Dentsu International announces key appointments in Taiwan
Posted on June 13, 2022
by Teddy Cambosa
The new dentsu Taiwan appointments are part of its business operations transformation to strategise and streamline its teaming platforms.
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MONOLITHH
SoKor's First Virtual Lab grabs exclusive partnership with Monolith Studios
Posted on June 10, 2022
by MARKETECH APAC
A team from Monolith will soon travel to South Korea to supervise the construction of FVL's virtual production studio.
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VIOOH
VIOOH names Calvin Chan as CEO for China
Posted on June 9, 2022
by MARKETECH APAC
In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. 
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Apparel brand K-Way taps Bluebell Group, launches in HK market
Apparel brand K-Way taps Bluebell Group, launches in HK market
Posted on June 8, 2022
by Teddy Cambosa
K-Way, the French outwear brand, has tapped Bluebell Group to oversee the brand's overall presence, local marketing activation, and retail operations as it launches in the Hong Kong market.
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SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
SHISEIDO marks 150th anniversary with ‘From life comes Beauty’ campaign
Posted on June 8, 2022
by Teddy Cambosa
The Japan-based cosmetics company. SHISEIDO, is celebrating its 150th anniversary with the launch of the 'from life comes beauty' campaign.
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China-based Geekbuying rebrands as cross-border brand channel ecosystem builder
China-based Geekbuying rebrands as cross-border brand channel ecosystem builder
Posted on June 8, 2022
by Teddy Cambosa
Geekbuying's brand upgrade will be launched in June, with a new logo and VI system, branding position, and core values.
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Fruitpie-NFT
This fruit planting firm launches NFT offering that brings concept of ‘Fruit to Earn’
Posted on June 8, 2022
by Kathleen Murata
It integrates rising fintech tools and traditional livelihood consumption experience to lead a trendy lifestyle while offering fresh fruits.
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