Hong Kong – Carlsberg has signed a partnership agreement with Kai Tak Sports Park (KTSP), securing the rights as the venue’s official beer provider.
As the official partner, Carlsberg will provide its beverages to visitors at the venue, aiming to enhance the overall event experience at KTSP. Beyond supplying beer, the partnership seeks to contribute to the atmosphere of the sports and entertainment hub.
Kai Tak Stadium will feature an advanced beer keg storage system and 266 taps across various beverage outlets, ensuring spectators have access to freshly poured Carlsberg beverages. The setup is part of the venue’s efforts to enhance the overall event experience.
Located on the second floor of the East Concourse, ‘THE CHAMPION’ is a standout feature of Kai Tak Stadium. Spanning 100 meters, it ranks among Asia’s longest sports bars and houses a quarter of the venue’s taps. Visitors can enjoy a range of draught options, including Carlsberg, 1664, Somersby, and Carlsberg 0.0, catering to diverse preferences.
Nathaniel Moxom, managing director of Carlsberg Hong Kong and Taiwan, said, “We are delighted to announce Carlsberg’s partnership with KTSP. By joining forces with KTSP, we are poised to enhance our brand presence and provide probably the best beer experiences for our international clientele.”
Moxon added, “This partnership underscores our dedication to quality and innovation, reinforcing Carlsberg as the beer of choice for every occasion. We are excited about the potential brought by this collaboration and look forward to setting new benchmarks at KTSP with Carlsberg.”
John Sharkey, CEO of Kai Tak Sports Park, also shared, “Kai Tak Sports Park is delighted to announce our partnership with Hong Kong’s pre-eminent beer supplier, Carlsberg. Their commitment to the sports and entertainment sector is well-established and fits with reinforcing our home venue ambitions. We look forward to seeing the happy faces on our guests when they get a chance to enjoy Carlsberg’s products at KTSP in the years to come.”
Kai Tak Sports Park (KTSP) will open on 1 March 2025, hosting a range of major sports and entertainment events. The venue will welcome the Cathay Pacific/HSBC Hong Kong Sevens from 28 to 30 March, along with other international sports and music events. In November, KTSP will be one of the locations for the 15th National Games, marking the first time Hong Kong hosts competitions for the event.
