Category: East Asia
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung. The “Meet on...
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
China – Apple and Alibaba Group are reportedly forming a partnership that will integrate Alibaba’s artificial intelligence technology into iPhone services in China. Alibaba Group chairman Joe Tsai announced the partnership during an interview with Jeffrey Katzenberg at the World Government Summit in...
DBS Bank (Hong Kong) Limited (DBS Hong Kong) has introduced ‘DBS Culinary Delights,’ a new marketing and customer engagement initiative designed to offer exclusive, curated dining experiences for its wealth clients.
Global omnichannel media agency Assembly has appointed Karen Ho as its first managing director for Greater China, reinforcing its commitment to expanding in the region and driving client growth.
AS Watson Group has appointed Clarice Au as the new chief executive officer of retail Hong Kong, entrusting her with the leadership of its four retail businesses in the city.
SKYN Condoms teams up with independent creative agency UltraSuperNew Tokyo for its latest Valentine’s Day campaign, transforming an awkward tussle over the last packet of condoms into a hilarious showdown.
Taiwan’s Ministry of Digital Affairs (MODA) has banned the use of DeepSeek’s newly launched AI service from China in the public sector, citing concerns over data privacy and security risks.
S.C. Johnson has partnered with VML & Ogilvy Japan to launch a unique campaign for its latest mould-cleaning product, featuring an unlikely yet fitting spokesperson—the ‘Laziest Influencer,’ a sloth.
