Category: East Asia
Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new brand proposition. Guided by the proposition “EleBank, Invest Wisely”, the transition marks a shift in the bank’s positioning as...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
Hong Kong – DBS Bank (Hong Kong) Limited has announced plans to open its first flagship Treasures Centre in Kowloon at 50 Nathan Road in the third quarter of 2026, expanding its wealth management presence in Hong Kong. This will be the bank’s second flagship Treasures Centre in Hong Kong and is positioned...
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer experience leaders to spotlight the most forward-thinking work shaping what’s next for the marketing industry in Hong Kong. The NEXT Awards...
Hong Kong – DFIQ Media Hong Kong, the retail media arm of DFI Retail Group, has entered a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce in Hong Kong for the first time, marking a new privacy-safe, data-driven retail media framework for the market. The partnership...
Taiwan – Kenangan Coffee has officially entered the Taiwanese market with the opening of its first store at Shin Kong Mitsukoshi A11 in Taipei, marking its latest step in international expansion and introducing Indonesian coffee to a broader global audience while reinforcing Indonesia’s presence on the...
Hong Kong – WPP Media Hong Kong has appointed Adrian Lee as Chief Client and Operating Officer, as it looks to strengthen client leadership and drive operational excellence across the business. Adrian joins with experience across agency and in-house roles in Asia and Europe. He started his career at...
Hong Kong – The Ogilvy Group Hong Kong has promoted Duffy Lau to Chief Executive Officer, effective immediately, as it strengthens leadership across its two agency brands, Ogilvy and Grey. Duffy, previously Managing Director of Grey Hong Kong, will oversee people, clients and growth across The Ogilvy...
