Japan – Global media intelligence and consulting firm CARMA has expanded into Japan with the launch of its Tokyo office, marking its 23rd global location and reinforcing its commitment to delivering advanced media insights to Japanese organisations.
CARMA currently works with several Fortune 500 Japanese clients across banking, automotive, FMCG, and technology sectors, providing media intelligence and research solutions. The company helps organisations translate media data into actionable business insights.
With the opening of its Tokyo office, CARMA aims to strengthen its support for Japanese businesses and government agencies by offering AI-driven analytics and consulting services.
CARMA’s expertise spans key areas such as brand reputation, crisis measurement, competitor analysis, and market landscape evaluation. The firm’s move into Japan reflects its commitment to providing tailored support for multinational corporations, government departments, and international organisations operating in the country.
Leading the development of the new Tokyo office is Kenichiro Watai, a media professional with over 30 years of experience. Watai most recently served as group account director at BBDO Worldwide and previously held the role of deputy general manager at Hakuhodo.
Commenting on his appointment, Watai said, “I am truly honoured to be joining CARMA at such an exciting time. It is deeply meaningful to be able to introduce the world’s most advanced PR measurement methodologies to clients in Japan.”
“In today’s rapidly evolving media and social landscape, CARMA’s insights and data hold unlimited potential for organisations that must respond to complex challenges and make swift, informed decisions. Moving forward, I am committed to helping organisations in Japan achieve greater growth and strengthen their competitiveness through CARMA’s solutions,” he added.
CARMA’s technology processes social, digital, print, and broadcast data in over 100 languages, providing media analysis across various platforms. With a presence in 23 offices across five continents, the company applies global methodologies in PR measurement and evaluation while adapting to local market needs.
Andrew Nicholls, managing director of CARMA, shared, “Japanese clients prioritise quality and find CARMA’s unique combination of technology, global reach and experts on the ground in key territories appealing.”
He continued, “This expansion comes at a time of great disruption for many Japanese organisations who increasingly demand insights to navigate the complex global marketplace and defend their position against increased competition from markets like China and Korea. I look forward to working with Watai-san to fulfil our brand promise of delivering what matters to clients in Japan.”
