Category: East Asia
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,...
Macao – Agoda has expanded its partnership with the Macao Government Tourism Office (MGTO) for 2026, with a focus on promoting the city’s boutique and independent hotels beyond its traditional tourism hubs. The renewed collaboration will spotlight properties in Macao’s Outer Harbour District, including...
Hong Kong – Café de Coral, in partnership with dentsu Hong Kong, has launched a new campaign that taps into local dinner culture, using Cantonese wordplay to add a playful, culturally resonant twist. Titled “Big Dinner is a Must”, the campaign is inspired by the local dining norm that a proper dinner...
Hong Kong – Chow Tai Fook Jewellery Group, the global Chinese luxury group, has expanded beyond jewellery with the launch of Chow Tai Fook Home, a new luxury home-décor line marking its entry into the lifestyle segment. Chow Tai Fook Home represents a strategic extension into elevated everyday living....
Hong Kong – Publicis Groupe Hong Kong has appointed Rhys Turner as its inaugural Head of Creative Technology, effective immediately, as the agency strengthens its focus on AI-driven innovation and integrated creative capabilities. Originally from Australia, Turner brings two decades of experience at...
Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new brand proposition. Guided by the proposition “EleBank, Invest Wisely”, the transition marks a shift in the bank’s positioning as...
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to a popular phrase associated with K-pop group NCT. The move comes after the MacBook Neo, launched in March, began attracting attention online for reasons beyond its specifications....
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper Billy Choi to promote its new Amoy Handmade Stir-Fried Chilli Oil (淘大手工爆炒辣椒油). Under the tagline 香辣 Chilli Shock, the campaign targets both spice lovers and younger...
