Japan – Nexxen, a global advertising technology platform with deep expertise in data and advanced TV, has appointed Masatsune Shironishi as its new vice president, country manager for Japan.
With over 30 years of experience in marketing, sales, and advertising, Shironishi brings deep expertise in linear TV, in-stream video, over-the-top (OTT) and connected TV (CTV), digital media, ad tech, and branding solutions to Nexxen. Based in the company’s Tokyo office, he will play a key role in driving Nexxen’s growth in the Japanese market.
Before joining Nexxen, Shironishi spent nearly three years at Microsoft Advertising as regional vice president, marketplace development. During his tenure, he successfully led the launch of Netflix Ads in Japan—where Microsoft served as the tech partner—and played a key role in advancing programmatic business strategies across Microsoft-owned platforms.
Shironishi also held leadership roles at leading ad tech firms, including Xandr, Amobee, and Videology. His career also includes senior sales positions at OpenTable, Elsevier, and I&S BBDO, further showcasing his expertise in driving growth across digital media and advertising.
Commenting on his appointment, Shironishi said, “I am thrilled to join Nexxen as its new VP, Country Manager for Japan. Given Nexxen’s strengths as a platform – particularly in data, CTV and creative solutions – I’m confident we’ll be able to help to transform advertising strategies throughout the Japanese market, and I’m eager to leverage my industry experience to drive this growth.”
“We are delighted to welcome Masatsune Shironishi as our new VP, Country Manager for Japan. His extensive knowledge and skill set will be instrumental to innovating within Japan’s digital advertising ecosystem, and we look forward to working with him as Nexxen continues to expand its presence across Asia,” said Josif Zanich, managing director for JAPAC at Nexxen.
