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Category: East Asia

New Balance HK’s new campaign highlights ordinary people’s positive transformation journeys
New Balance HK's new campaign highlights ordinary people's positive transformation journeys
Posted on June 21, 2022
by Christian Calma
The partnership aims to redefine sustainability through the promotion of positive transformation journeys in Hong Kong.
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Hivestack-and-COM2US
South Korean gaming platform COM2US launches cross-border programmatic DOOH campaign in USA
Posted on June 21, 2022
by Jean Cabico
COM2US has successfully engaged further with its target audience leveraging trigger targeting capabilities available within Hivestack DSP.
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Hivestack-and-Asiaray
Hivestack, Asiaray extends partnership in Mainland China
Posted on June 20, 2022
by Jean Cabico
This partnership between Hivestack and Asiaray is already active in Hong Kong SAR and Singapore, and now in Mainland China.
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BMW-Taiwan-Appier-and-Bremen-Digital-Creative
BMW Taiwan ramps up socmed engagement via tie-up with Appier, Bremen Digital Creative
Posted on June 15, 2022
by Jean Cabico
BMW Taiwan aims to engage both potential buyers and existing BMW car enthusiasts on social media channels.
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OneDegree’s Pride Month campaign celebrates diversity and range of coverages
OneDegree’s Pride Month campaign celebrates diversity and range of coverages
Posted on June 14, 2022
by Teddy Cambosa
The Pride Month campaign by OneDegree identifies the market gap and the need for inclusiveness for a diverse community, in addition to consumers’ need.
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Golin, ReThink HK partners to co-curate ‘Rethinking Customers & Communications’ conference programme
Golin partners with ReThink HK to co-curate 'Rethinking Customers & Communications' conference programme
Posted on June 14, 2022
by Christian Calma
As the climate crisis, global warming, and social disparity worsen, marketers have a great chance to influence people's behavior and build successful company sustainability programs.
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FWD Insurance announces launch of first NFT collection
FWD Insurance announces launch of first NFT collection
Posted on June 14, 2022
by Teddy Cambosa
By firstly engaging internal teams on this NFT initiative, FWD Insurance aims to further enhance customer experience.
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Uber-Hong-Kong-Campaign
Uber HK’s latest campaign reminds Hongkongers that travelling should not be stressful
Posted on June 14, 2022
by Jean Cabico
As part of the campaign, Uber has released two campaign videos that resonate with busy go-getters’ life moments.
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HKBN Enterprise Solution CEO William Ho
Telco HKBN names William Ho as new CEO of Enterprise Solutions arm
Posted on June 13, 2022
by Jean Cabico
William Ho will be leading HKBN’s enterprise services arm, expanding and leveraging its system integration capabilities.
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New Nike concept store in HK opens amidst in-store recovery
New Nike concept store opens in HK amidst in-store recovery 
Posted on June 13, 2022
by Teddy Cambosa
The new Nike concept store in Hong Kong represents GMG’s latest strategic investment in Asia.
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