Category: East Asia
Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
Taking a distinctive approach, HSBC has partnered with dentsu GBA to launch its latest customer-centric campaign, showcasing the company's unwavering commitment to meeting the unique needs of customers from all walks of life.
Pizza Hut Hong Kong has partnered with Edelman Hong Kong for a dynamic new campaign featuring their limited-edition ‘Torch Fries.’ The campaign includes an innovative social series that uses playful predictions to forecast the medal outcomes for Hong Kong athletes.
Edelman China has named Xiaoyan Wang as its new health lead. In her new role, Wang will spearhead the development of the firm's health sector vision, uniting teams across various disciplines to deliver specialised and strategic solutions for client challenges.
FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme.
Global food and beverage giant Nestlé has named Publicis Media China as its new media agency, tasking them with managing the company's comprehensive media portfolio across China.
McCann Worldgroup China has announced the appointment of Carter Chow as its new CEO for Greater China.
Shenzhen-based digital banking leader WeBank has unveiled plans to establish its technology headquarters in Hong Kong, committing up to US$150 million to the venture and promising to create highly skilled technology jobs in the city.
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google's Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions,...
