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Category: East Asia

guess Fanta’s new mystery flavours while immersing them in a nostalgic whirlwind of cassette tapes, flip phones, vintage Fanta ads, and 90s video game references.
Caltrate taps dance group Avantgardey to redefine joint health in new campaign
Posted on October 8, 2024
by Teddy Cambosa
This creative approach aims to resonate with individuals experiencing joint discomfort, encouraging them to consider Caltrate UC-II Joint as a solution for restoring mobility and reclaiming an active lifestyle.
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Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Macao Government Tourism Office launches campaign with K-pop star MIYEON to attract tourists worldwide
Posted on October 7, 2024
by Aliza Carmona
The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.
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Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Posted on October 7, 2024
by Aliza Carmona
In partnership with the Mental Health Association of Hong Kong and St. James' Settlement, Deliveroo organised workshops and seminars.
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shinohara-wu-appointment
Vpon names Yoshitaka Shinohara as new CEO following founder Victor Wu’s departure
Posted on October 7, 2024
by Aliza Carmona
Vpon has appointed Yoshitaka Shinohara as its new chief executive officer, following the resignation of founder and former CEO Victor Wu, who stepped down from his roles as chairman of the board and CEO on October 1st.
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shohei-ohtani-mlb-campaign
MLB honours Shohei Ohtani’s historic 50-50 season with massive OOH billboard takeover across Tokyo
Posted on October 4, 2024
by Aliza Carmona
In honour of Shohei Ohtani’s groundbreaking 2024 season—making him the first player to join the exclusive “50-50 Club”—Major League Baseball (MLB) has teamed up with Wieden+Kennedy Tokyo to commemorate this achievement through an impressive Tokyo-wide out-of-home (OOH) campaign featuring 113 visuals...
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uber-hk-kung-fu-campaign
New Uber campaign shows Hong Kongers how to ‘Skip the Kung Fu’ with effortless taxi hailing
Posted on October 3, 2024
by Aliza Carmona
Uber has teamed up with independent creative agency Special and martial arts icon Louis Koo for its latest campaign, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.
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Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Posted on October 3, 2024
by Teddy Cambosa
In the campaign, the Mannings Cat sweetly sings along as it kindly inspires people to improve sleep quality in different ways. The video concludes with the lullaby slowing, as people gently fall asleep with the help of Mannings products.
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pantene-grey-hong-kong
Pantene China fuses modern hair care with ancient art in new campaign with Grey Hong Kong
Posted on October 2, 2024
by Aliza Carmona
Pantene China teams up with Grey Hong Kong to launch a campaign blending modern hair care with the ancient Chinese art of hair embroidery, showcasing the restorative power of Pantene’s 3 Minute Miracle conditioner on even the most damaged hair.
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Airwallex launches pop-up cafe in Hong Kong to promote cross-border financial technology solutions
Airwallex launches pop-up cafe in Hong Kong to promote cross-border financial technology solutions
Posted on September 30, 2024
by Aliza Carmona
The pop-up cafe is part of the ‘Brew your borderless business’ campaign, which encourages businesses to overcome cross-border operations challenges.
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Mondelēz International acquires majority stake at cake, pastries manufacturer Evirth
Mondelēz International acquires majority stake at cake, pastries manufacturer Evirth
Posted on September 24, 2024
by Teddy Cambosa
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
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