Category: East Asia
Adaptive streaming technology company SeenThis has made its debut in Japan with the launch of its first office in Tokyo, bringing more sustainable video advertising solutions to the market and promising enhanced campaign performance for advertisers.
HOKA ONE ONE, the global high-performance footwear and apparel brand under Deckers Brands, has appointed OMD China as its media agency of record.
In its first partnership, Charles & Keith is joined by South Korean designer Seokwoon Yoon to showcase his Spring Summer 25 collection at the brand’s flagship store in Gangnam.
Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
In line with the partnership is the launch of marketing campaigns and customized products that contribute to the aim of showcasing Macao’s UNESCO World Heritage sites, attractions, and other landmarks.
Global PR agency HAVAS Red (formerly Red HAVAS) has expanded its footprint in Asia Pacific with the launch of a new office in Japan, further enhancing its merged media capabilities and broadening its service offerings in the region.
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
The report reveal that e-commerce market in Hong Kong grew by 10.5% in 2023 to reach HKD160.3b(US$20.5b), as increasing number of consumers shifted from offline to online purchases. The e-commerce market is estimated to grow by 13% to reach HKD181b ($23.1b) in 2024.
With 14 years of experience in the field of AI, Kass is expected to bring practical applications for AI to his work.
