Category: East Asia
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
Hong Kong – Dah Sing Bank introduces its latest VIP Banking campaign, designed to support high-net-worth clients in navigating today’s dynamic investment market. Titled “Intelligent Wealth Solutions ∙ Unlocking New Opportunities” (“智策 新機遇”), the campaign is designed to guide clients...
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
Hong Kong – Starbucks Hong Kong has opened its latest concept store at the Hong Kong Palace Museum (HKPM) in the West Kowloon Cultural District, showcasing modern Chinese artistry, local art installations, and a range of exclusive beverages. Designed as a tranquil retreat from the bustling city, the...
China –Disruptive innovation and cultural fluency are emerging as key drivers behind the global rise of Chinese brands, according to a new whitepaper examining how a new wave of companies is breaking category norms and expanding internationally. The report was released by TBWA – The Disruption Company...
Hong Kong – As part of its enduring tradition of marking Chinese New Year with the Hong Kong community, Hang Seng Bank has unveiled its latest citywide campaign, “The God of Wealth is Coming to Town.” Coinciding with the Year of the Horse, the campaign brings the iconic Hang Seng God of Wealth to life...
Hong Kong – Hang Seng Bank has officially been delisted from the Hong Kong Stock Exchange as HSBC completes its privatisation and full takeover of the domestic lender, which serves four million customers through over 250 branches. With the completion of the deal, Hang Seng Bank is now a wholly owned...
