Category: East Asia
South Korea – Global modern tea brand CHAGEE has announced its entry into the Korean market, unveiling a banner installation at its Gangnam flagship store. The company plans to follow with banner displays at Yongsan I’Park Mall and Sinchon, with all three locations set to open in the second quarter of...
Hong Kong – Penfolds has announced Troye Sivan as its new creative partner, marking a multi-year collaboration that will see the music and fashion icon shape the brand’s creative direction, design limited-edition wine collections, and lead initiatives celebrating shared cultural experiences. Troye marked...
China – Centurium Capital Partners, the lead investor in Luckin Coffee, is reportedly in advanced talks to acquire Nestlé’s Blue Bottle Coffee brand. According to a Bloomberg report citing anonymous sources familiar with the matter, Centurium Capital is finalising the deal with the coffee roaster and...
Hong Kong – Colgate has partnered with the Hong Kong Dental Association and Mannings to launch the city’s first TOTAL Periodontal Health Lab at the Atrium of Olympian City 2, offering residents professional gum screenings, expert consultations, and interactive activities aimed at promoting proactive...
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
Hong Kong – TBWA Hong Kong, part of Omnicom Advertising, has named Mike Choy and William Chow as joint creative partners, marking a new chapter in leadership for the Disruption® agency. Under the new structure, Mike Choy has been elevated to creative partner to join William Chow, who already holds the...
South Korea – Tourists and locals in South Korea may finally get fully functional Google Maps after the government conditionally approved the transfer of high-precision map data abroad. The move comes under strict conditions designed to protect national security. The Ministry of Land, Infrastructure...
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
