Category: East Asia
South Korea – To tackle the rising threat of phone scams, the Korean National Police Agency and Cheil have launched a campaign inviting the public to submit scammers’ voice samples, which will be analysed to track and catch criminals. Titled “VOICE WANTED”, the campaign seeks to curb the surge in phone...
Hong Kong – Carlsberg Hong Kong has launched its No & Low-Alcohol Range and Beyond Beer product collection ahead of the New Year, aiming to promote moderation and mindful drinking. Available from January 2026, the roll-out aligns with the peak festive period and the annual Dry January movement,...
Hong Kong – CTF Life has announced a collaboration with AlipayHK that enables users of its mobile app to make insurance premium payments via AlipayHK. The partnership is aimed at simplifying the premium payment process by allowing customers to complete transactions with a single click, without the need...
China – Carlsberg Asia has taken a major step in linking premium dining with digital accessibility through a first-of-its-kind collaboration with quick-commerce giant Meituan. The partnership includes Carlsberg’s first collaboration with Meituan’s Black Pearl Restaurant Guide, China’s leading dining...
Japan – Monks, the global digital and data-driven creative agency under S4Capital plc, has appointed Yohei Adachi as group creative director for Monks Japan, effective immediately. Adachi’s career has ranged from designing for a street fashion brand in New York to leading creative teams at several well-known...
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
Hong Kong – HSBC One has partnered with Stephen Fung’s anime IP ‘BUCKET MAN’ to launch a new campaign that delivers financial insights through animation. The campaign supports the rollout of ‘HSBC One+’, a new membership programme offering upgraded digital financial tools, exclusive offers, and rewards...
The deals, announced by the company’s wholly owned subsidiary American Dairy Queen Corporation, will bring a total of 187 new Dairy Queen restaurants to the four markets, including both treat-only and hot food and treat formats.
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Hong Kong – After six years of bringing the classic board game to life, Monopoly Dreams Hong Kong concluded its run with a final dice roll at The Peak on November 23, 2025. The closure was announced on the attraction’s social media accounts and official website on November 18. In its Instagram post,...
