Category: East Asia
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
Osaka, Japan – Klook and the Osaka Convention & Tourism Bureau (OCTB) have signed a memorandum of understanding (MoU) to promote inbound tourism and drive socio-economic development across Osaka Prefecture. Under the MoU, the two parties will collaborate on content development and online promotions,...
Hong Kong – After celebrating its 50th anniversary in 2025, McDonald’s Hong Kong launched a new campaign with BBDO Hong Kong, giving the iconic ‘i’m lovin’ it’ slogan a fresh, contemporary twist. In Hong Kong, the brand’s long-running tagline has become closely associated with words ending in “-n'”,...
Tokyo, Japan – Rakuten Group, Inc. has partnered with Google to introduce YouTube Shopping to Rakuten Ichiba, marking the first time the affiliate programme has launched with a company in Japan. The collaboration enables viewers to purchase products featured in YouTube videos directly from Rakuten Ichiba. ...
Tokyo, Japan – Sony Corporation will open Digital Media Production Center Japan (DMPC Japan) in February 2026, establishing a new base in Tokyo to collaborate with creators on advanced media production. Located within Sony Group’s headquarters in Minato-ku, the facility will be the company’s third global...
Hong Kong – The Hong Kong Monetary Authority (HKMA) has rolled out its 2026 anti-fraud campaign, “Unite to Fight Scams”, and introduced new Year of the Horse animated stickers to raise scam awareness during the electronic lai-see (red packets) season. The first campaign project uses artificial intelligence...
Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start of the Year of the Horse. The display featured around 1,000 drones forming a sequence of images associated with the brand. The formations began with...
