Category: East Asia
South Korea – The 22-year partnership between CNN International Commercial (CNNIC) and Hyundai Motor Company has expanded further with the launch of K-Everything, a CNN Originals series. K-Everything is a four-episode travel series hosted by actor Daniel Dae Kim that explores how South Korea has become...
Hong Kong – Hong Kong Ballet and PURE Fitness have announced a landmark collaboration that bridges elite performance and modern wellness through the “You Are More Than You Know” campaign. As part of the partnership, Hong Kong Ballet dancers will train across PURE Fitness, PURE Yoga and Re:set by PURE...
Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities. The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park...
China – Nike has named long-time executive Cathy Sparks as its new VP/GM of Greater China. She will succeed Angela Dong, who is set to leave the company on March 31. Sparks is a 25-year Nike veteran who began her career as a store athlete at what was then Niketown Portland and has since led teams across...
Beijing, China – Lee Kum Kee has partnered with UNESCO in an initiative to promote cross-cultural dialogue and preserving culinary traditions through the “Forever Flavors Project”. The social media campaign invites users to share their food stories with a global audience, reinforcing the role of cuisine...
Hong Kong – DFS, the global luxury travel retailer owned by LVMH and Robert Miller, has signed a definitive agreement with China Tourism Group Duty Free (CTG Duty Free) to sell its travel retail operations in Hong Kong and Macau, along with associated intangible assets in Greater China. Under the agreement,...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
Osaka, Japan – Kao Group, the Japanese personal care and household products company, has unveiled “Kao Wow”, a limited-time experiential space in Osaka where international visitors can engage with its global brands firsthand. Located in Shinsaibashi at 3-6-13 Minami-Kyuhouji-machi, Chuo-ku, Osaka, Kao...
Hong Kong – Kai Tak Sports Park Limited (KTSPL) has appointed Andrew Kam Min-Ho as CEO designate, who will take over from John Sharkey on 1 April 2026, marking a key leadership transition for the landmark Hong Kong sports and entertainment precinct. The appointment is effective immediately. Kam will...
Hong Kong – More than half of Hong Kong’s Gen Z want to make a positive impact on society, challenging the perception of the cohort as “lying flat”, according to a new insights report by Publicis Groupe Hong Kong in partnership with GWI and The Trade Desk. Titled ‘Gen Z Pulse’, the report explores the...
