Category: East Asia
Hong Kong – Colgate has launched a new campaign in Hong Kong to mark more than 200 years of heritage, introducing its first blind box concept alongside limited-edition collectibles and a series of large-scale, city-wide installations and activations. As part of the campaign, Colgate has introduced its...
South Korea – The Jeju Institute of Korean Medicine and Cheil have co-developed a safety system rooted in the traditional community culture of Jeju’s “haenyeo”, the women free-divers of South Korea’s Jeju province. Recognised as one of the world’s only female-led fishing cultures, the haenyeo were inscribed...
Seoul, South Korea — K-snapp has officially launched as Korea’s first AI-powered multilingual K-culture platform, designed to deliver real-time entertainment and cultural news to global audiences without language barriers. The entertainment platform service is operated by Hecto Media, a subsidiary...
Hong Kong – Hong Kong Airlines has teamed up with China Oriental Performing Arts Group and Elite Fun Entertainment Limited to mark the return of the acclaimed dance drama “Poetic Dance: The Journey of a Legendary Landscape Painting” to Hong Kong with a specially themed flight. The dance drama...
China – China Daily has officially launched “China Bound”, an English-language smart tourism service platform aimed at helping international travellers explore China. The platform offers a one-stop service for international visitors, covering travel inspiration, personalised itinerary planning, intelligent...
The partnership has been positioned as a platform for testing and refining large-scale brand collaborations that combine audience targeting, rapid execution, and cultural relevance.
Hong Kong – Watsons Water has launched a limited-edition “Hong Kong Landmark” series, its first AI-designed packaging, featuring reinterpretations of the city’s iconic landmarks. The series marks the first time Watsons Water has applied artificial intelligence (AI) technology to its product...
When you play a game, there is often a lingering curiosity about what it would feel like to stand in the same setting as the characters you see on screen. Some game developers take this a step further, crafting worlds and characters so immersive that players feel as if they are part of the story themselves....
According to JCDecaux Transport, the system analysed images in real time without retaining or uploading any images, and did not store personally identifiable information.
Japan – AKQA, the design and innovation company under WPP, has expanded its partnership with ITOCHU Corporation, a major Japanese sogo shosha (general trading company), consolidating its existing Japan operations into a single, integrated AKQA-branded organisation. The move follows five years of collaboration...
