Category: East Asia
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
Hong Kong – Starbucks Hong Kong has opened its latest concept store at the Hong Kong Palace Museum (HKPM) in the West Kowloon Cultural District, showcasing modern Chinese artistry, local art installations, and a range of exclusive beverages. Designed as a tranquil retreat from the bustling city, the...
China –Disruptive innovation and cultural fluency are emerging as key drivers behind the global rise of Chinese brands, according to a new whitepaper examining how a new wave of companies is breaking category norms and expanding internationally. The report was released by TBWA – The Disruption Company...
Hong Kong – As part of its enduring tradition of marking Chinese New Year with the Hong Kong community, Hang Seng Bank has unveiled its latest citywide campaign, “The God of Wealth is Coming to Town.” Coinciding with the Year of the Horse, the campaign brings the iconic Hang Seng God of Wealth to life...
Hong Kong – Hang Seng Bank has officially been delisted from the Hong Kong Stock Exchange as HSBC completes its privatisation and full takeover of the domestic lender, which serves four million customers through over 250 branches. With the completion of the deal, Hang Seng Bank is now a wholly owned...
South Korea – The 22-year partnership between CNN International Commercial (CNNIC) and Hyundai Motor Company has expanded further with the launch of K-Everything, a CNN Originals series. K-Everything is a four-episode travel series hosted by actor Daniel Dae Kim that explores how South Korea has become...
Hong Kong – Hong Kong Ballet and PURE Fitness have announced a landmark collaboration that bridges elite performance and modern wellness through the “You Are More Than You Know” campaign. As part of the partnership, Hong Kong Ballet dancers will train across PURE Fitness, PURE Yoga and Re:set by PURE...
Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities. The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park...
