Hong Kong – Pizza Hut Hong Kong has teamed up with iProspect Hong Kong for a Halloween-inspired campaign that brings a spooky twist to their menu, featuring a special-edition product and an interactive experience to engage customers throughout the season.
In this campaign, Pizza Hut and iProspect Hong Kong invite customers to embark on a fun, interactive search for hidden spooky faces nestled within the pizza crust and melted cheese.
This creative approach not only showcases Pizza Hut’s delicious offerings but also lets customers rediscover their favourite food in a playful way, turning each bite into a delightful surprise.
The campaign is live on social media, with OOH advertisements strategically placed in high-traffic areas across Central from October 26 to November 1, drawing attention and inviting passersby to join in the Halloween festivities.
Embracing the Halloween spirit, Pizza Hut has also introduced special edition ‘spider-shaped cheese sticks.’ These fun and festive treats are the perfect addition to any Halloween gathering, making it easy for fans to celebrate the spooky season.
The name of the cheese sticks, “藍芝蛛點點棒,” is a playful pun: “藍芝” refers to the blue cheese dip, while “芝蛛” sounds like “spider” in Cantonese. Additionally, Pizza Hut has also launched a “spider-catching” game on social media, where participants can win free garlic bread, adding an extra layer of excitement to the spooky season.
Huey Wong, creative director at dentsu Hong Kong, said, “Halloween is all about embracing the unexpected, and we wanted to turn every pizza into a canvas of spooky delight. By encouraging customers to discover their own surprises, we aim to transform their usual food experience into something extraordinary. It’s not just about enjoying delicious food; it’s about creating memorable moments that celebrate the spirit of the season.”
Renee Chan, director of customer experience & marketing at Pizza Hut Hong Kong, added, “At Pizza Hut, we love to playfully push the boundaries of pizza-making and spark conversations. Our aim is to keep things fun and eye-catching, ensuring that our products leave a lasting impression. We want our customers to enjoy our food in the most innovative ways possible, making every bite an exciting experience.”
