Category: East Asia
Vpon has appointed Yoshitaka Shinohara as its new chief executive officer, following the resignation of founder and former CEO Victor Wu, who stepped down from his roles as chairman of the board and CEO on October 1st.
In honour of Shohei Ohtani’s groundbreaking 2024 season—making him the first player to join the exclusive “50-50 Club”—Major League Baseball (MLB) has teamed up with Wieden+Kennedy Tokyo to commemorate this achievement through an impressive Tokyo-wide out-of-home (OOH) campaign featuring 113 visuals...
Uber has teamed up with independent creative agency Special and martial arts icon Louis Koo for its latest campaign, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.
In the campaign, the Mannings Cat sweetly sings along as it kindly inspires people to improve sleep quality in different ways. The video concludes with the lullaby slowing, as people gently fall asleep with the help of Mannings products.
Pantene China teams up with Grey Hong Kong to launch a campaign blending modern hair care with the ancient Chinese art of hair embroidery, showcasing the restorative power of Pantene’s 3 Minute Miracle conditioner on even the most damaged hair.
The pop-up cafe is part of the ‘Brew your borderless business’ campaign, which encourages businesses to overcome cross-border operations challenges.
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, "Guo Pei: Fashioning Imagination," aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.
Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.
AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025.
