Category: East Asia
South Korea – Kao Corporation’s skincare brand Bioré is stepping up its global expansion with a debut in South Korea and the launch of a unified international campaign. South Korea is a strategically important market in the global beauty and skincare sector, serving as a hub for trends and consumer standards....
Hong Kong – Invest Hong Kong (InvestHK) has partnered with the Food and Environmental Hygiene Department (FEHD) to help China Resources Enterprise Property Investment Company Limited (CREP) launch Hong Kong’s first smart catering robot. Named the Hey Food Smart Catering Robot, the initiative integrates...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour,...
Hong Kong – Reviving its classic 1980s passbook advertisement, HSBC has rolled out a nostalgic TV commercial guiding customers toward an integrated account via the HSBC HK App. Developed with creative agency Saatchi & Saatchi, social agency MSL, and media agency Omnicom Media Group, the campaign...
Hong Kong – Guotai Junan International (GTJAI), the Hong Kong-based financial services arm of Guotai Junan Securities, has reassured investors of its financial stability as Hong Kong regulators conduct a probe into the company. In an announcement, GTJAI’s board of directors confirmed that on Tuesday...
China – WPP Media, the global media collective of WPP, has appointed Tina Chen as chief executive officer for its China operations. Chen brings experience spanning corporate strategy and innovation, consumer insights, market intelligence, data and analytics, media and marketing, as well as e-commerce...
China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region. Lee brings more than two decades of experience in the public relations industry....
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
![[Brand Campaign] 7-Eleven](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Campaign-7-Eleven.webp)