Category: East Asia
Maxim's Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
Vietourist, a Vietnam-based tourism company, has partnered with software-as-a-service (SaaS) provider Appier to transform its lead generation and customer engagement strategies through advanced AI-driven solutions.
This initiative encourages consumers to become more mindful of their recycling habits and take proactive steps.
Uniplan, a brand experience agency, has appointed Judd Christie as chief executive officer for Greater China, reinforcing the company’s commitment to the market.
To oversee digital campaigns in Hong Kong and Taiwan, SeenThis appointed Angel Wong as commercial director.
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
This creative approach aims to resonate with individuals experiencing joint discomfort, encouraging them to consider Caltrate UC-II Joint as a solution for restoring mobility and reclaiming an active lifestyle.
The campaign called ‘Experience Macao Limited Edition’ aims to elevate Macao’s appeal to tourists worldwide.
In partnership with the Mental Health Association of Hong Kong and St. James' Settlement, Deliveroo organised workshops and seminars.
