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Category: APAC

MARKETECH-PHOTOS
Clay Schouest returns to dentsu as new chief strategy officer in Asia-Pacific
Posted on September 21, 2023
by Aliza Carmona
International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region.
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From legal rivals to partners: Netflix, SK Broadband end legal battle, enter new strategic partnership
From legal rivals to partners: Netflix, SK Broadband end legal battle, enter new strategic partnership
Posted on September 20, 2023
by Teddy Cambosa
In a new statement, SK Telecom and SK Broadband aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options. SK Telecom and SK Broadband will offer various price plans and products, including bundled packages.
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MARKETECH-PHOTOS
Brewer partners with Cyan for market expansion in China, appoints new country lead
Posted on September 20, 2023
by Aliza Carmona
Communications advisory firm Brewer has announced its strategic partnership with communications agency Cyan to strengthen its regional reach and specialised offering with market expansion in China.
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Accenture invests in Writer to advance enterprise use of generative AI
Accenture invests in Writer to advance enterprise use of generative AI
Posted on September 19, 2023
by Brandon Yulolo
This investment allows Accenture to further provide marketing and communications professionals with Writer’s features to generate written content, synthesise various content and align writing to voice and brand guidelines.
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Vietjet appoints Lion & Lion as key partner for social media management, creative content
Vietjet appoints Lion & Lion as key partner for social media management, creative content
Posted on September 19, 2023
by Teddy Cambosa
The partnership, which took effect on July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.
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Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Posted on September 19, 2023
by Brandon Yulolo
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
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Amplify announces key appointments for its creative, business departments
Amplify announces key appointments for its creative, business departments
Posted on September 19, 2023
by Brandon Yulolo
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
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Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Nexxen expands free ad-supported streaming TV solutions for APAC advertisers
Posted on September 15, 2023
by Teddy Cambosa
The company is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment through a single destination for CTV inventory – including broadcaster video on demand (BVOD), advertising-based video on demand (AVOD) and FAST channels.
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Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Coca-Cola embraces the future through new limited edition soda with accompanying AI-powered experience
Posted on September 13, 2023
by Brandon Yulolo
The unique item offers consumers and fans a refreshing taste and a glimpse of what the future could look like by scanning the can and going through the Coca-Cola Creations Hub, where they can use the customized Y3000 AI lens to imagine what the world could look like in the future.
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Tokopedia, Shopee parent companies lead fastest growing retailers list in APAC
Tokopedia, Shopee parent companies lead fastest growing retailers list in APAC
Posted on September 12, 2023
by Teddy Cambosa
With this, new data from Euromonitor has listed the fastest growing retailers in the region, all have differing strategic priorities and initiatives in Asia-Pacific that provided the e-commerce market with unique growth opportunities.
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