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APAC

Contentsquare announces APAC expansion, hires two key executives

Teddy Cambosa | Oct 19, 2020-47

Contentsquare continues to diversify by expanding their operations in the APAC region and hiring two key executives in its vision to grow in the APAC region.

Study says majority of marketers in ANZ mainly use data to improve ROI

Shaina Teope | Oct 19, 2020-47

91% of ANZ marketers were shown to prioritize using data to improve ROI.

Mobile ad platform AdColony names new marketing director for APAC

Shaina Teope | Oct 15, 2020-47

Adrian Watkins was the former chief strategy officer of parenting media site theAsianparent.

Group M launches project to help brands increase ad spend visibility

| Oct 13, 2020-47

Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend

#MARKETECHMondays: Prashant Kala, Country Manager, ShopBack Philippines

Shaina Teope | Oct 12, 2020-47

We sat down with Prashant Kala, country manager for Philippines of rewards platform ShopBack to know more about his personal formula for success.

OMG launches advisory service for eCommerce brands in APAC

Shaina Teope | Oct 6, 2020-47

The new service will be called Transact, and with it, OMG has partnered up eCommerce consultants and omnichannel retail specialists.

Amazon’s Twitch expands APAC team with new senior hires

Shaina Teope | Oct 5, 2020-47

Amazon's live streaming service Twitch appoints former Dentsu International heads to lead its growing APAC team.

Google extends free listing on shopping service to more APAC retailers

Shaina Teope | Oct 5, 2020-47

After US, Google extends the free listing on its shopping tab to APAC retailers.

Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew

Shaina Teope | Oct 1, 2020-47

Gatuam Mehra led the building of Dentsu's tech-driven marketing unit, Dentsu Programmatic.

MARKETECH APAC’s Top 5 Stories For September

Shaina Teope | Sep 30, 2020-47

The list has arrived. What were the stories that has interest you the most this September?