Former AMEC chair, CARMA co-CEO Richard Bagnall joins Milk & Honey PR as group non-executive director

Singapore – International communications agency Milk & Honey PR has announced the appointment of Richard Bagnall as its new group non-executive director (NED) to provide strategic advisory services to the agency’s operations in Singapore, the UK, the US, and Germany.

Bagnall, previously Chair of AMEC, recently concluded his tenure as co-CEO of CARMA, a position he held since October 2018. Additionally, he has served as a Cabinet Office advisor, contributing to the evaluation council for over 11 years.

As a seasoned global expert in media intelligence, data analytics, and communications evaluation, Bagnall will provide strategic guidance across offices in Singapore, the UK, the US, and Germany. His focus will be on enhancing evaluation and data analytics practices while leveraging his extensive experience in scaling organisations worldwide.

This ongoing upleveling of the company’s offer comes hot on the heels of the formation of NU, a new technology and AI division led by Sanjiv Winayak; the imPACT sustainability division led by Kirsty Howe; and a newly created broadcast offer headed by Lewis Oakley.

In his new role, Bagnall will report directly to the founder and group CEO, Kirsty Leighton. He will also serve as a board advisor alongside Claire Lematta, who has been with the business since April 2023. 

Commenting on the appointment, Leighton said, “Richard brings the perfect blend of agency leadership, data analytics and measurement expertise, and passion for client service excellence. He will play a pivotal role in the continued growth of our purpose and sustainability offering, and more importantly, in the demonstration of return on investment,” said Leighton. 

Also speaking on his new role, Bagnall shared, “Milk & Honey has stood out to me as a brilliant business for a long time. The agency’s multi-award-winning team, approach to doing good business, and fact that it is majority employee-owned make it so incredibly differentiated. ESG communications have never been more important, and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing. However, there will also be new opportunities to ensure the integrity of the stories being told. I can’t wait to get stuck in this exciting new role and be part of Milk & Honey’s ongoing success.”