Hong Kong – Carlsberg Brewery Hong Kong and Young Master Brewery have formed a strategic partnership under an exclusive distributorship agreement, covering the distribution and sales of Young Master’s full range of beers and ready-to-drink (RTD) products in Hong Kong and Macau.
Founded in Hong Kong and now available internationally, Young Master has built a reputation for bold flavours, sustainable practices, and a loyal following. Its portfolio spans classic brews and seasonal releases, alongside cocktail-inspired RTDs such as Salted Lime, Yuzu Gin, and Mala Mule.
Under the agreement, effective September 1, 2025, Young Master’s products will be distributed through Carlsberg’s network across on-trade venues, including hotels, private members’ clubs, and restaurants, as well as through speciality stores and premium supermarkets.
“Young Master takes great pride in our deep-rooted local heritage, and this partnership aligns perfectly with our vision and commitment to delivering premium, locally brewed drinks to the consumers of Hong Kong and Macau. It’s a win for consumers who value quality, convenience, and authenticity,” said Angad Banga JP, non-executive director of Young Master Brewery and chief operating officer of The Caravel Group Ltd.
Meanwhile, for Carlsberg, the collaboration adds to its premium portfolio under the Accelerate SAIL strategy, while giving Young Master greater reach in its home markets of Hong Kong and Macau.
Nathaniel Moxom, managing director of Carlsberg Hong Kong and Taiwan, commented, “We are thrilled to collaborate with Young Master, a true champion of local craftsmanship, to expand our product offerings in Hong Kong and Macau. This partnership not only complements our company’s premium portfolio but also deepens our connection with the vibrant local community.”
He added, “By utilising our extensive distribution network, we are bringing more choices to consumers and elevating the premium beer scene across the region.”
