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Platforms Featured Southeast Asia

TikTok launches new platform for music marketing, global track distribution in Indonesia

Indonesia – Short-video sharing platform TikTok has launched an all-in-one platform for music marketing and distribution, SoundOn, which is designed to empower new and undiscovered artists, helping them develop and build their careers. 

SoundOn is now fully launched in Indonesia, as well as the US, UK, and Brazil, with a growing number of artists opting to use the platform. It enables artists to grow their fanbases, harness their creative voice, and get their music heard worldwide. The platform also allows artists to upload their music directly to TikTok and begin earning royalties when that music is used. 

Moreover, SoundOn pays out 100% royalties to music creators in the first year and 90% after that and provides a range of promotional tools and support. Audience insight and development, expert advice from a dedicated SoundOn artist team, access to TikTok’s song tab where music is linked on profile pages and promotional support through creator marketing on the TikTok platform is all part of what’s offered to artists signing up. 

TikTok said that the new platform can also distribute to other music platforms like Spotify, Apple Music, and Instagram, and as a result, fans’ loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs.

Ole Obermann, TikTok’s global head of music, shared that SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. 

“We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry,” said Obermann.

Meanwhile, Paul Hourican, TikTok’s head of music operations for UK and EU, noted that there is a wealth of musical talent emerging on TikTok in the UK and they want to do all they can to support it.

“The SoundOn offering and the team we’ve put in place will enable artists to grow and build their careers. We’re excited to see how this can power even more TikTok hits for the UK music business,” said Hourican.

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SME Featured Southeast Asia

Zilingo launches new solution in PH for digitization of SMEs’ distribution

Manila, Philippines – B2B tech platform Zilingo which offers commerce solutions to businesses and retailers, has launched Zilingo Digitize in the Philippines. The new solution is a cloud-based SaaS to help brands & distributors digitize their distribution needs. 

Zilingo Digitize adds to the line of product offerings of the tech platform which includes, among others, Zilingo Trade, which aims to bring a seamless process in the bulk-buying and -selling of ready-made (RMG) and made-to-order (MTO) goods as well as Zilingo Factory, an MES software for the garment industry that helps factories increase efficiency and reduce waste.

Shiela Mauricio, the platform’s country manager in the Philippines, said that Zilingo is reimagining the entire supply chain and is aggregating all parties within the same platform by offering services and software that can help businesses do better. 

“This has been the brand’s focus since day one,” Mauricio said.

Meanwhile, Dhruv Kapoor, the co-founder & CTPO of Zilingo, said that the company remains committed to bringing new tools, technology, and innovation that will unleash the entrepreneurial spirit in the Philippines, boost exports from the country and build greater supply chain transparency to reduce cost and wastage.

“With the internet and technology becoming an integral part of our lives, we see a massive opportunity to empower MSMEs across the country and Zilingo is dedicated to being a catalyst for progress and innovation,” said Kapoor. 

The platform further comments that with its direct access to raw material suppliers, manufacturers, and brands, it is able to offer MSMEs the means to achieve product quality, quantity, and availability, and better pricing models.

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Marketing Featured Southeast Asia

SG-based GTX TEC partners with BTS for new jewelry line

Singapore – GTX TEC, a Singapore-based jewelry distribution company, has announced its new sale partnership agreement between jewelry manufacturer Silverstone G and global superstarsBTS through its new jewelry line “Beautiful Moments: STONEHENgE”.

The latest campaign came from a previous partnership of BTS and Silverstone G last May on a line of jewelry known as “Moment of Light.” The jewelry line features initials, birthstones, and the boy band’s logo and its corresponding members.

“Beautiful Moments: STONEHENgE” will be available on the pre-existing Moment of Light web portal, and are open for pre-order starting October 2020 to January 2021. All items will come with its corresponding certificate of authenticity to discourage patronage of imitation products.

For Scott Mathina, CEO of GXT TEC, the recent collaboration is a way to boost the brand’s jewelry value, and hopes to cater to a much younger consumer base.