Marketing Featured Southeast Asia

RICE appoints Raymond Lau as SG account director

Singapore – Strategic communications consultancy RICE has appointed Raymond Lau as the new account director in its Singapore office, where he brings over a decade of journalism, agency and in-house experience, and will be leading key accounts as the firm’s client portfolio continues to grow.

Prior to RICE, he led chemical company Linde’s digital communications function in Asia-Pacific, where he oversaw internal and external communications activities across the region. He previously served as regional public relations manager for consumer electronics company Razer, driving the company’s global and regional communications campaigns.

Lau began his career in journalism, contributing to publications like The Straits Times, Yahoo! News, Hardwarezone and Techgoondu.

Speaking about Lau’s appointment, Mayda Jutahkiti, general manager for Singapore at RICE, commented, “We are thrilled to have Raymond join our team. Having worked across both agency and in-house roles, and with extensive experience in B2B and technology sectors, he brings valuable perspective and depth to the table.”

She added, “We look forward to working with Raymond as we continue to hire consultants across all levels and expand the team.”

RICE also recognizes the promotions of three consultants: Lizzy Li and Eugenia Siah have been promoted to senior account managers and Lydia Lee to account manager.

Marketing Featured APAC

Redhill strengthens agency lineup with new MD appointments

Singapore – Redhill, a global communications agency based in Singapore, has announced its new managing directors namely Marienelle Castelino and Tavy Cussinel, in response to their growing clientele base in the Asia Pacific.

Through their new roles, Marienelle will deepen her focus on brand leadership and corporate mandates in markets across Asia-Pacific, specifically Singapore, Indonesia, India, and Cambodia, while Tavy will focus on growing the agency’s education, healthcare, luxury, and lifestyle portfolios.

Marienelle joined Redhill as regional director of strategy in November 2017 and brings over 13 years of experience in brand communications and corporate reputation to the agency. Prior to Redhill, she held client leadership roles for marquee brands like McDonald’s, Pepsi, Mondelez, Coca-Cola and P&G.

Meanwhile, Tavy became Redhill’s director of strategic communications and rose quickly through the ranks. She has spent over two decades working with household names such as Calvin Klein Cosmetics (UK), Parfums International (Europe), Unilever Cosmetics International (Europe), Coty, Rimmel, and Adidas. Previously, she founded and scaled a public relations agency in London, which she sold in 2011 to focus on raising her family.

“I am excited to see the additional growth that Marienelle and Tavy will achieve for Redhill as they build on the excellent work that they have done during their years with us. Despite the pandemic, Redhill has continued to expand and we are ready to push ourselves even further – both in markets and in verticals,” said Jacob Puthenparambil, CEO and founder of Redhill.

He added, “I have full faith in our leadership team to steer the wider Redhill family to greater heights as we focus on our end goal – to become the DBS or Singapore Airlines of the communications world.”

To add to the recent appointments, Redhill has announced the promotions of several Redhill executives namely Marion Ang and Jaslin Tan as senior account managers; Dipti Jaiswal and Clara Tan as account managers; Joseph Ng, Ruth Tan and Septy Wulandari as senior account executives; and Adriana Abidin, Junyi Kuo and Angelica Muk as account executives.

“At Redhill, we are committed to the development of our employees and building a strong culture of internal growth. Each of these individuals has shown dedication and commitment to the success of their clients and the agency, and I congratulate them on their well-deserved promotions. An agency is only as strong as its team, and as I look at our fantastic Redhill family, I am confident of our success,” Puthenparambil added.

Redhill’s recent promotions aims to bolster their existing clientele base, including recently of circular fashion Style Theory, where they were appointed as public relations partner for the brand in Singapore.

Marketing Featured East Asia

Edelman sees Pully Chau take helm of agency’s president role in Greater China

Beijing, China – As global communications firm Edelman looks into unifying their public relations and creative work in East Asia, the agency has now added a new member of its growing leadership team, Pully Chau as the recently-appointed agency’s president in Greater China.

Chau brings to the agency 33 years of agency leadership experience to her new role, having served as CEO for Greater China at marketing company Cheil Group, a role she was promoted to in 2017 after joining as the Group’s first woman COO in 2015. During this time, she led the Greater China teams to deliver acclaimed work on the global stage while growing the business to win accounts such as Volkswagen, Tempo, Infiniti, and Coca-Cola.

She grew her passion for integrated communications while working on the P&G business for 17 years at advertising agencies DMB&B and Saatchi & Saatchi in both Hong Kong and Shanghai. She has also previously served as Greater China CEO & Chairman for DraftFCB, an advertising company that has since then rebranded as FCB.

Speaking on her new role, Chau comments, “Nothing beats the excitement of joining the largest PR agency in their quest to redefine the game. With a unified mission to drive fast growth through integration, and by empowering the company’s diverse team of high-flying talent, we are going to take the industry in a new direction.”

Chau will report to Stephen Kehoe, Edelman’s President and CEO for Asia-Pacific, as she will lead the charge on enhancing the agency’s existing offerings and launch new specialist capabilities to further fuel growth.

“Pully is known in the industry as a game-changer. She is the right partner to build Edelman’s future in these unique, high-growth markets that are evolving ahead of the curve. She is a proven business driver, having led large agencies and won substantial client remits at the highest level. Pully is very well connected across Greater China and will be a force multiplier for Edelman in the region,” Kehoe stated.

Moving forward, Chau will be also receiving reports from the leaders of Edelman’s businesses across mainland China, Hong Kong, and Taipei; namely, Mark Wang, Adrian Warr and Alexandra Pao, which will aid in building synergies across offices and driving growth across the Greater Bay Area.

The agency now comprises four offices in Beijing, Guangzhou, Shanghai, and Shenzhen, and comprises over 400 people, a figure that is growing as they add new business to their client roster, which includes adidas, Cathay, Ernst & Young, HSBC, HP, and Mars.

Marketing Featured Global

Health tech Philips appoints Omnicom Group as global comms agency partner

New York, USA – Global health technology Philips has recently appointed global marketing and communications Omnicom Group as its global communications agency, as well as its integrated creative and media agency, as financial details of their multi-year partnership are yet to be disclosed.

Lorraine Barber-Miller, chief marketing and e-commerce officer at Philips notes that as they look to extend their leadership as a health technology solutions provider, Omnicom will be an important part of ethri world-class marketing capabilities, helping them to deliver personalized, differentiating customer experiences.

“We continue to advance digital-first, always-on engagement and e-commerce strategies that enable us to meet our customers where and how they want to be engaged, bringing Philips’ brand purpose – improving people’s health and well-being through meaningful innovation – to life,” she said.

Meanwhile, John Wren, chairman and CEO at Omnicom Group expressed that they are delighted to be named the integrated agency partner for Philips and to help the company navigate the challenges and opportunities ahead.

Subsequent to the final agreement, Philips will work with a team assembled from Omnicom, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications.

This is also coupled as well alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have had a successful 10-year relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group.

Marketing Featured Southeast Asia

Sandpiper Communications sees new associate director for SG office

Singapore – The Singapore arm of public relations firm Sandpiper Communications welcomes Rasheed Abu Bakar as its new associate director, bringing a multitude of client experience from technology, energy, and aviation industries.

Through his new role, Rasheed will lead Southeast Asia and international briefs for the firm’s expanding technology, energy and environment, and aviation practices, and is tasked as well in growing these practices.

Prior to the role, he has worked with management consulting APCO Worldwide as its director, where he led international corporate communications and public affairs briefs for clients of the firm’s Singapore and Indonesia offices. In addition, he has also worked with public relations company The Hoffman Agency as account director where he also led growth for the business across both Singapore and Indonesia, which included establishing Hoffman’s office in the latter.

Speaking about his appointment, he said, “I was drawn to Sandpiper’s entrepreneurial spirt and inclusive and empowering culture and I look forward to contributing to our team’s success. The pandemic has created both opportunities and challenges for the sectors where I specialize, and it is exciting to see the communications needs of technology companies maturing as digitalization has accelerated significantly.”

“I take great pride in building innovative and impactful teams and count Sir Alex Ferguson as an inspiration. I hope to help lead our talented team towards our common goals of delivering pioneering work for clients, fostering a great culture, and growing our agency,” Abu Bakar added.

He will be working closely with Sarada Chellam, general manager for Singapore at Sandpiper Communications.

“Rasheed has an impressive track record of delivering strategic and high-impact client work, and driving business growth across the industries where he specialises. He also brings a sense of fun to his work, which is one of Sandpiper’s core values. I look forward to having Rasheed as a colleague and working with him to grow our business together,” Chellam stated.

According to Emma Smith, chief executive at Sandpiper Communications, Rasheed’s appointment is timely, as there has been a trend specifically among technology companies to seek after corporate communications to grow and protect their reputation capital.

“Rasheed brings very relevant experience for the times we face, and I am delighted to welcome Rasheed to our team,” Smith added.

Marketing Featured Southeast Asia

Sandpiper welcomes two new appointees to take charge of SG operations

Singapore – The Singapore arm of global communications agency Sandpiper Communications welcomes two new appointees being promoted to take charge of the agency’s business operations in the country.

The new appointees are Sarada Chellam, Sandpiper Singapore’s new general manager and Elizabeth Chu, the agency’s deputy general manager. Both will work closely with COO Kelly Johnston, and CEO Emma Smith to drive forward the business in Singapore and across the rest of Southeast Asia.

Chellam has worked previously with the Singapore arm of marketing communications company Ketchem as its senior vice president before joining Sandpiper in 2018 as a director. She specializes in corporate, brand, and crisis communications and provides strategic counsel for clients working across a range of industries including healthcare, technology, travel, and consumer brands. In addition, she brought with her almost 20 years of experience in communications and journalism and has played an integral role in growing Sandpiper’s healthcare practice and digital-first communications offering across the region.

Meanwhile, Chu has been with Sandpiper in Singapore for close to three years and specializes in the financial, technology, and professional services sectors. She set up and grew Sandpiper’s operations in China, spending time between Beijing and Shanghai before returning to Singapore full-time in 2020. She has more than a decade of experience working in corporate communications across Greater China and the Southeast Asia region.

Commenting on their promotions, Chellam said, “I am excited to lead our Singapore office and build on our achievements and growth in recent years. We are fortunate to have hugely supportive clients and an incredible team with a strong entrepreneurial mindset. I look forward to continuing to work closely with them to deliver great work and drive innovation in our industry.”

Meanwhile, Chu commented, “As Singapore strengthens its status as a global business and financial hub, we are well-positioned to serve our clients in this market and to grow the business alongside them. I am honoured to take on this new role, and to support Sarada and the team in continuing to deliver strong results for our clients.”

For Johnston, working with the two appointees has been a privilege, noting that “they are both talented consultants who lead from the front.”

“[They] are strong ambassadors for our culture and values, and have built trusted partnerships with clients. With our Singapore team doubling in size over the past year, their appointments will help drive forward our continued growth and success,” Johnston added.

Marketing Featured APAC

BCW APAC announces two key changes in senior leadership

Singapore – The Asia Pacific arm of global communications agency Burson Cohn & Wolfe (BCW) has announced two key changes in their senior leadership lineup; with Polka Yu appointed as deputy to the APAC president, and Joe Peng as chief digital officer at BCW Asia-Pacific.

Both new appointees will report directly to Matt Stafford, President, BCW Asia-Pacific.

Through her new role, Yu will work alongside Stafford in implementing the next phase of BCW’s three-year growth strategy in APAC built around investments in creative technology, research, and content production; and leveraging the agency’s leadership in reputation management, Asia-based multinationals, and the information and communications technology, consumer and healthcare sectors.

Meanwhile, Peng will spearhead the optimization of the region’s core digital innovation backbone, including establishing new digital platforms of excellence around data analytics and artificial intelligence.

Yu’s background is composed of a decade of work for BCW in Beijing, Shanghai and Guangzhou helping multi-national companies with their China campaigns. After relocating to Hong Kong from mainland China in 2014, she shifted her focus to supporting Chinese companies with their going-global strategies. Since 2018, she has led BCW’s regional integrated communications practice that used insights and creative technology to develop compelling campaigns, many of which have won many prominent industry awards.

On the other hand, Peng has a 15-year work background, which has delivered digital media campaigns for clients across industries including aviation, computer, cosmetics, education, entertainment, finance, semiconductor, and manufacturing. Earlier in his career, Peng led digital innovation at Burson-Marsteller and Cohn & Wolfe.

Speaking about her appointment, Yu stated, “Our efforts to bring together the best industry talent to tell powerful and precise stories that move people on behalf of our clients, deliver impressive business results despite the COVID-19 disruption, and innovate to set new standards for the future of communications have paid off. But there is still much to do, and I am beyond thrilled to be part of the driving force in this next chapter.”

Meanwhile, Peng commented, “BCW innovated in response to the digital transformation needs of clients brought on by COVID-19 at a scale and speed we never thought possible. Looking to the year ahead, our priority is to maintain the quality and grow the range of BCW’s digital services we deliver at a regional level to help our clients gain a competitive advantage.”

For Stafford, the new roles of Yu and Peng will bring more critical success for BCW, as he has seen the achievement both appointees have shown back when they were mid-level consultants.

“Together with their fantastic teams, they have played critical roles in our company’s evolution to a truly integrated and digital innovation agency in this region. This transformation was a key contributor to the strong growth BCW has delivered in Asia-Pacific over the past three years,” Stafford added.

Marketing Featured APAC

Comms agency Zeno Group bags UPS account anew for APAC comms

Singapore – Global communications agency Zeno Group has acquired anew the account of partnership with global logistics company UPS to be its communication agency in the Asia Pacific following a recently concluded competitive pitch.

Zeno Group has been UPS’ communications agency of record in APAC since 2019. The extended remit encompasses ten key markets including mainland China, Japan, and South Korea, as well as Taiwan, Hong Kong and Southeast Asia, and will be led by Zeno’s regional hub team in Singapore. 

Part of the communications Zeno Group has to put focus on its new project is how the media spotlight is focusing on logistics in delivering much-needed vaccines globally. In addition, logistic companies like UPS play a vital role in keeping goods moving internationally for large and small businesses alike, significant to keeping business active in the midst of the pandemic.

“We are excited to work with Zeno to cement UPS’s status as a global logistics provider moving our world forward by delivering what matters. By tapping into Zeno’s data analytics-driven approach and team of experienced content strategists, together we will tell the unique stories of UPS’s people, customers and partners,” said Kara Ross, president of international communications for digital and executive affairs at UPS.

For David Lian, managing director of growth and innovation at Zeno Group in Asia, their recent project aligns with Zeno Group’s mission of putting stories at the center of communications, supported by data-driven insights and told in a variety of formats.

“Our approach for UPS was designed with this in mind, with Zeno offices and our network of Zeno+ partner agencies in the region providing on-the-ground story-mining support to UPS’s own teams. The other key piece in the puzzle is measurement, with Zeno’s regional data team able to work directly with UPS’s media monitoring partner to provide meaningful analysis of UPS and market coverage,” Lian stated.